What’s every company — and we’re talking about absolutely every company — looking for when it comes to customer engagement?
It’s the power to understand your customers — to keep them in the loop, happy, and coming back for more. But it’s not exactly easy to achieve, is it?
Today, we’re here to tell you that AI in customer engagement is precisely what your whole customer strategy has been missing.
In this article, we’ll cover everything you need to know about AI in customer service, its benefits, and how to use Lindy, the next-gen AI assistant, to keep your customers smiling.
We’ll cover:
- What are AI customer engagement tools?
- Levels of AI maturity in customer engagement tools
- How AI customer service changes the game
- The benefits (there’s a lot to love)
- How to use Lindy’s AI to give your customers what they want (and need)
Let’s get started!
What are AI customer engagement tools?
Do you know how some companies just seem to "get" their customers? Like they can read minds and deliver exactly what's needed before you even ask?
That's exactly the kind of power AI customer engagement tools aim to give businesses.
They use artificial intelligence to deepen customer understanding, personalize interactions, and optimize, streamline, and make service more pleasurable (gasp!).
- AI as the shortcut to customer service nirvana: With AI insights into your customer support emails, companies can tailor outreach, recommendations, and support to each individual. This means that they can ditch the cookie-cutter approach and start getting personal.
- Some lovely benefits: More sales from hyper-personalized marketing, lower costs through automated self-service, and higher satisfaction scores with seamless omnichannel experiences. Oh, and a competitive edge as AI helps refine customer interactions based on feedback.
- A better understanding of customer needs: AI can help craft more personalized experiences based on interactions.
Levels of AI maturity in customer engagement
Do you ever feel like your customer engagement efforts are stuck in the past? Don't worry — you're not alone! As technology evolves, so must our approach to engaging with customers.
Let's take a look at the different stages of maturity different businesses are at:
- The rookie (manual and high-touch): At this stage, customer interactions are mostly handled by humans, with limited automation. Think of paper forms, phone calls, human agents, and face-to-face meetings. They're personal but can be slow, expensive, and prone to errors.
- The apprentice (basic digital with a touch of automation): Businesses at this level dip their toes into the digital world, using tools like email and basic chatbots to optimize some interactions. It's faster than manual processes, but the experience can still feel a bit impersonal and disconnected.
- The pro (self-service with fast solutions): Here, customers can take charge of self-service portals and FAQs, offering quick solutions for common issues. While efficient, this approach might lack the personal touch and proactive engagement that modern customers crave.
- The expert (proactive AI engagement): Businesses at this stage actively use AI to improve the customer experience. Think chatbots that can handle complex queries, personalized recommendations based on past behavior, and even proactive outreach to get ahead of potential issues.
- The rockstars (hyper-personalized experiences): This is the pinnacle of AI customer engagement. Every interaction feels more tailor-made across all channels, 24/7.
How customer service AI transforms the game
Still on the fence about AI customer engagement? Fair enough, that’s because we haven’t explained some of the major areas where AI can help.
They are:
- Hyper-personalized experiences: This means that all of those past customer interactions haven’t been for naught. AI can learn to tailor its responses not just to your brand voice but also to what customers like and dislike.
- Scale to your heart’s content: AI can easily handle huge volumes of interactions. It can complement human agents by handling routine tasks efficiently, allowing human agents to focus on more complex and nuanced interactions.
- Efficiency, maximized: Automated self-service frees agents to focus on complex issues.
- Proactive problem-solving: AI can assist in identifying issues early. That means that you can get ahead of potential fires and stamp them out when they’re just a few annoying smoldering leaves.
- Enhanced sales and marketing support: AI can assist in nurturing prospects while your competitors are still writing copy on notepads.
Benefits of AI customer engagement
You know that feeling when you call a company and get stuck in an endless loop of automated menus and recorded messages? Ugh, it's the worst.
Here are some ways AI is making the entire customer experience better:
- More satisfaction from personalized interactions: Customers love it when you get to know them, understand their preferences, and seem to have something extra that’s just for them. We promise tailoring interactions is a huge way to keep clients beaming.
- Leveraging customer data: AI can help improve interactions by utilizing available customer information. Feed it to your chatbot and watch it learn from all your customer insights to help create more positive interactions.
- Put the routine stuff on autopilot: By automating routine jobs and questions, AI frees up your team to focus on more complex issues that move the needle. It will still escalate to humans when it needs to, getting you the best of both worlds.
- Cost and resource optimization: Less time spent on mundane tasks means your team can be leaner, and your budget can go further towards initiatives that really matter. Plus, you also get a tighter, more compact workforce, allowing you to allocate budget to mission-critical tasks.
How to use Lindy's customer service AI to engage clients
Providing top-notch customer service is no easy feat. With customers' expectations constantly rising, it's a battle to keep up and deliver a great experience.
Lindy's got your back to make client engagement seem effortless with this suite of AI tools:
- Craft a virtual assistant that wows your customers: Lindy's AI Customer Service Chatbot and Chatbot for Business give you a virtual assistant that feels human, understands customer needs, and provides helpful, accurate responses in real time, all day long.
- Personalized content galore: From dynamic AI content automation to “just-for-you” email marketing, Lindy helps you create meaningful connections that foster loyalty and could help drive conversions.
- Social media engagement is going up: Lindy's AI Social Media Post Generator helps you create targeted posts and even comments with the Comment Generator. You can also make custom Lindies to auto-reply to comments and more!
- No coding know-how required: Lindy is ready to rock straight out of the box. Simply sign up and choose from a huge variety of templates.
- A toolbox for every task: From handling inquiries to automating emails, Lindy's AI arsenal has you covered. Marketing? Check. Administrative assistance? You bet. It's a one-stop shop for all your AI needs.
- Specialized solutions galore: Need an AI ad generator? Or perhaps an automated meeting note-taker? Lindy's got specialized tools to tackle even the most niche tasks.
- All the integrations: Lindy can integrate with any app or tool in seconds. Can’t find the tool you’re looking for? Talk to our team, and they’ll take care of it for you.
- Customize to win: Can’t find what you need in the marketplace? It takes literally 30 seconds to create a new Lindy and integrate it with your favorite tools.
- Automation for increased efficiency: You can combine various Lindy tools for seamless task management.
Summing up
And that’s all you need to know about using AI in customer engagement using Lindy.
Now, it's time to put these insights into action and start reaping the rewards.
Always remember: The idea behind AI is to augment humans. By picking the low-hanging, repetitive fruit, you can get a far more efficient workforce that AI augments.
And that is the real lead-in to more personalized, ready-made customer interactions that will keep your clients engaged for years to come.
