Is everyone screaming, “You’ve got to get on the AI train!” to you, but you’re still in the dark about how to use AI in business?
Feeling overwhelmed when there’s so much on the line is normal. We get it. The tech is advancing so fast that it's tough to keep up. But AI has huge potential to transform your operations.
This guide breaks down everything you need to know about artificial intelligence in business in 2024, from chatbots to analytics.
Let’s dive right into this list of how companies are using AI today.
1. Automate customer support
Customer support might be the one area that is truly most ripe for AI automation. Automating customer support essentially gives you a guaranteed team of robots that never sleeps.
Here’s how automated customer support can level up your game:
- Set up automated emails for customer support. When a chatbot isn’t enough, Lindy's email management tools can now manage email interactions for customer support as well.
- Offer a much better, more consistent support experience for your customers. AI chatbots never get cranky or hangry, guaranteeing a consistently pleasant experience for your customers. And with the right prompting, you can make sure that they always stay on brand.
- Deliver multilingual support. With the ability to converse fluently in dozens of languages, AI assistants can cater to a global customer base without the need for expensive translation services. ¡Excelente!
- Get major cost-cutting helpers. By automating routine queries, you can significantly reduce the need for human agents, slashing operational costs while still providing top-notch support. More money in your pocket? Yes, please!
- Provide responses in seconds, not hours. AI support agents will provide high-quality support to your customers in seconds — compared to the hours of average handling time typically offered by human agents. This is a big deal because companies automating their support with AI often report that this extra speed results in increases in sales and conversions.
- Benefit for 24 / 7 / 365 availability. AI never sleeps.
- Enjoy infinite scalability. AI agents scale up when you get a spike of tickets and scale down when things are quieter. This means that you never have to worry about Black Friday again — or about paying for customer support agents that you don’t need when sales are slower. You only pay for what you use.
2. Improve HR processes
AI can rescue you from that monotonous abyss of endless resume scrolling and interview scheduling.
Here’s how to streamline the whole process using AI:
- Automate that resume screening process with AI's help. Do you spend your time staring at endless PDFs, trying to decipher if someone's "proficient in Microsoft Word" statement means they can actually use it? Lindy’s Recruiting Assistant AI can do the heavy lifting, and you can just think about interviewing the cream of the crop.
- Plan interviews with Lindy's Scheduling Assistant. Forget about the infinite back-and-forth email chains trying to find a time that works for everyone. The AI will take care of it, leaving you more time to prepare those curveball interview questions — and providing a better experience to candidates.
- Provide instant answers to employee queries through an AI chatbot. AI can answer those burning questions without you (or anyone else) having to employ any brainpower.
3. Optimize sales processes
Feeling bogged down by manual processes that are slowing your roll? Fear not, because AI can help you crank up those sales processes and focus on mission-critical tasks.
Let’s take a look at how artificial intelligence in business can help:
- Automate lead generation with surgical precision. Use the Lindy Lead Generator to analyze data from multiple sources and prioritize the hottest prospects so you can put your efforts where they'll really sizzle.
Use this tool to negotiate partnerships with brand influencers. Lindy’s Sales Tools also include a pre-call sales prep function to give you key background research and insights right when you need them.
- Bye-bye to tedious follow-up emails. The Lindy Lead Follow-Up Tool can write personalized messages that nurture leads down the funnel, freeing you up to work your magic on the big fish.
- Gain priceless data insights from your sales calls. Lindy AI has a Meeting Note Taker Tool that integrates with platforms like Salesforce to transcribe and analyze conversations and give you rare gems — like objection patterns or winning talk tracks. Then, you can refine your pitch and leave prospects swooning.
4. Improve marketing strategies
You've got a killer product, but getting the word out feels like an uphill battle. Learning how to use AI in business can give your marketing game a much-needed boost.
Time to roll up those sleeves and dive into some cutting-edge tactics:
- Use predictive analytics in your favor. Algorithms can crunch those numbers and uncover hidden patterns in customer behavior. With data-driven insights, you can tailor your campaigns to hit all the right notes with your target audience.
- Use hyper-targeted content to get personal. AI in business can analyze a customer's preferences, behavior, and demographics, serving up personalized content that speaks directly to their needs and interests. Lindy’s Content Creation Tools, like the blog post generator, allow you to achieve high levels of dedication and engagement with particular customers.
Enhance product development
Stuck in a rut with your product development process? It's like you're trying to paddle upstream, but the current just keeps pushing you back. Well, you can also use AI for that!
Let’s take a look:
- Use generative AI to beat writer’s block. Gone are the days of staring at a blank screen, waiting for inspiration to strike. With AI's ability to generate content ideas using a custom Lindy Document Generator, you'll have a constant stream of fresh perspectives flowing into your brainstorming sessions.
- Open up to data-driven decision-making. AI can analyze huge amounts of data, including customer feedback, market trends, and competitor analysis, to provide valuable insights that will guide your product development efforts. Now you can just let data do the talking.
- Get automated suggestions: AI can massively help improve your success with coding. It can also write code from scratch, and it also excels at letting you know where you dropped the ball, highlighting areas for improvement, and giving you some much-needed coding assistance.
Boost financial management
Keeping track of all those numbers can be a real headache. But why would you do it if you’ve got AI to help you out?
Let’s take a look at how AI can be a helping hand:
- Get predictive. Use predictive analytics to forecast cash flows, expenses, and revenue with pinpoint accuracy — and avoid those nightmares about spreadsheets.
- Automate all the financial stuff. Automate invoice processing, streamline accounts payable / receivable, and say hello to effortless financial reporting. Who needs a calculator (or pen and paper) anymore?
- Implement intelligent budgeting tools. These intelligent helpers learn your spending habits and provide personalized recommendations. This can help you stop agonizing over where all that money went.
Improve decision-making
You know that feeling when you're staring down a tough decision, and your brain just freezes up? Artificial intelligence in business can help you with that traffic jam.
Here’s how to leverage machine learning in your favor:
- Tap into predictive analysis. What if you could tap into a virtual advisor with all the facts at its silicon fingertips? Lindy’s Sales Forecasting Tool can model different scenarios and outcomes, giving you the clarity to choose with confidence.
- Say goodbye to those endless meetings where everyone talks in circles. The Lindy Meeting Recorder can rapidly synthesize input from multiple sources and present the key trade offs to resolve debates quickly.
- Help make implicit bias less of an issue. Humans are hardwired with all sorts of biases that cloud our judgment. However, AI remains purely rational and impartial, helping you remove emotional blind spots from the decision process if you give it objective training data.
Foster innovation
Stale thinking and rigid processes are innovation killers. AI in business can help shake things up and foster a more creative, innovative environment.
Allows us to gently break that down for you:
- Incentivize creativity through AI collaboration. These tools can help you brainstorm, generate new ideas, and explore unconventional solutions. Bouncing concepts off an AI that combines insights from diverse domains can help light up that creative spark.
- Focus on innovation by automating the boring. By offloading repetitive tasks to AI, your team can spend more time on higher-level, innovative thinking. No more getting bogged down in administrative quicksand.
- Gain new perspectives. Through data analysis, AI in business can surface patterns and insights that humans might miss. These fresh perspectives could be the catalyst for your next big idea.
Help your team collaborate.
Want to bring your team together and help them achieve their full potential? These AI tools can help your team work way, way smarter.
Here’s how you can get that done:
- Make use of your knowledge: You can plug AI into all your sources of knowledge (your website, your Gdrive, Notion, etc.) and then let it reply to your employees' questions on your work chat, such as Slack.
- Make meetings more meaningful: You can use these tools to transcribe meetings, identify action items, and even generate summaries, making it easier to keep track of important information and follow up on decisions.
Let Lindy show you how to use the best AI for business
Lindy is the AI assistant designed to optimize your work from A to Z. Although all AI models require some degree of human oversight, Lindy can streamline many tasks for you.
Plus, Lindy has an ace in the hole: You can give different Lindy agents (“Lindies”) different tasks, and they’ll pool their resources and brainpower to collaborate and achieve better results.
Here's a glimpse of what Lindy can do:
- Chat like a human: Ditch the awkward robot talk. Lindy understands context and nuance, making interactions feel natural and effortless.
- Always getting smarter: Lindy learns from you and becomes an even more valuable asset over time.
- Your work, your way: Easily tailor Lindy to your unique needs with a user-friendly interface that lets you create custom actions and automations without any coding knowledge.
- Plays well with others: Lindy easily integrates with a plethora of tools you already use, such as email, calendars, project management software, and CRMs. Use the Daily Digest template to get a personalized summary of events every day.
- Build your AI dream team: Create multiple Lindy AI agents, each specializing in different tasks like customer support or recruiting, and watch them collaborate effortlessly on complex projects.
- Ditch the drudgery: Lindy takes care of those repetitive tasks you hate, like answering FAQs or scheduling appointments, freeing up your time for more meaningful work.
- Customize to win: If you can’t find a template on the Marketplace, it takes just 30 seconds to create your personalized version of Lindy. You can then train it on any new task you dream up until it’s ready to fly off on its own.
- Spring clean your CRM: Lindy’s Sales Assistant tools work with platforms like Hubspot to automatically update contact information and fill in missing details after every call and email with your contacts, keeping your data squeaky clean and your reps busy selling.
- Accelerate your sales: The Lindy AI CRM Assistant can update CRM platforms like Hubspot to help you log interactions with your leads and create customer profiles.
Summing up
Now you know just how to use AI in business.
But don’t worry; you don’t have to try to tackle everything at once or think about “how companies are using AI” when you compare yourself to them. (We know you do during those late-night hours.)
You can try a gentler process: Try one new AI tool or tweak one process. Before you know it, you'll be more confident with AI, and the ways it can make your biz grow and flow.
And now you’ve won one thing (the insider scoop) while losing another (your excuses). Use your newfound knowledge, and soon your competition will be shaking in their boots.
