15 Best Email Automation Tools for Sales Success

Email automation tools can use advanced technology like AI to save you time. These digital assistants send personalized messages, nurture your leads, and even close deals at your beck and call. 

This is why we’ve rounded up the 15 best email automation tools to take a lot of work off your hands. 

In this guide, you'll discover:

• What email automation tools are
• Top 15 email automation platforms for 2025 
• How to choose the right tool for your needs
• Key features and benefits of email automation

What are email automation tools?

Email automation tools can help you save hours every week by helping you autopilot repetitive email tasks. 

The best email automation software helps you automate total drudgeries such as sending welcome emails, follow-up messages, reminders, and even negotiating deals — the type of stuff that comes with the territory but eats up time. 

Automated mailing systems use pre-defined rules and triggers to send emails automatically based on specific actions or behaviors. 

For example: You can set up a welcome email sequence that automatically sends a series of emails to new subscribers, or you can trigger a follow-up email to fly off when someone leaves their shopping cart all alone out in the cold. 

The difference between email automation and the old-school

Before email automation, businesses were stuck in a time-wasting grind. Sending emails meant drafting each one manually, personalizing messages line by line, and hitting "send" hundreds of times. 

It wasn’t just tedious — it was an open invitation for mistakes and inconsistencies.

Segmenting email lists was equally painful. Marketers had to sift through spreadsheets, categorizing contacts by hand. One wrong click and your most loyal customers might receive irrelevant offers — or nothing at all.

Follow-ups? Forget about keeping them timely. Without automated reminders or triggers, leads fell through the cracks, leaving businesses scrambling to pick up the pieces. Thankfully, automation changed everything.

The 15 best email automation solutions: TL;DR

Need a quick overview of the top contenders? 

Here's a snapshot of the best email automation tools for 2025:

1. Lindy: The best choice for high-grade email automation, including personalized outreach campaigns, meeting management, and more — all handled by intelligent no-code AI agents or Lindies. 
2. ActiveCampaign: A nice-to-have marketing automation platform with advanced features for marketers, but it can have a really steep learning curve.
3. Freshworks: A simple and affordable CRM with easy email automation and a highly visual sales pipeline to organize your contacts and deals.
4. Salesloft: A top-tier sales engagement platform that automates email sequences and provides email tracking analytics to streamline outreach.
5. HubSpot Sales Hub: A comprehensive CRM and sales automation platform with strong email tracking, automated sequences, and meeting scheduling tools.
6. MailerLite: A user-friendly and affordable email marketing tool with a big focus on design and deliverability. Not as many integrations though. 
7. Brevo (formerly Sendinblue): A solid all-in-one marketing platform with a strong focus on email automation and a variety of other features, but its pricing can get expensive as you scale.
8. GetResponse: A flexible platform with a good range of features, including email marketing, landing pages, and webinars, but its UI can be a bit clunky.
9. Yesware: A straightforward email tracking and analytics tool that helps sales teams monitor outreach performance and simplify follow-ups.
10. Klenty: A sales engagement platform that automates email sequences and personalizes outreach to help sales teams nurture and connect with leads.
11. Omnisend: A very valuable tool for e-commerce businesses that want to engage with their customers across multiple channels, but its pricing can get scary as your contact list grows.
12. Kit (formerly ConvertKit): A very user-friendly platform with features designed for audience building and engagement, but it’s a bit lean when it comes to automation features. 
13. Benchmark Email: A great automation platform with a range of features including automation workflows. However, its email deliverability rates can lag a bit. 
14. Zoho Campaigns: A strong suite of email marketing features, including automation, A/B testing, and detailed reporting, but its user interface can be a bit maze-like for those starting. 
15. SendGrid (from Twilio): With a reputation for its reliable email deliverability and scalability, it’s a good choice for businesses that send high volumes of emails — but it can be expensive.

How we chose the best email marketing automation platforms

Choosing a solid platform can be like trying to pick the perfect avocado at the grocery store — there are so many options, and it can be hard to tell which one is ripe and ready to go. 

But don't worry, we're here to help you nail it on the first go. 

Here's what we looked for:

• Easy to use: We prioritized platforms that are intuitive and easy to navigate, even for beginners. (Because nobody wants to spend hours deciphering a complicated interface.)
• Packed with features: We looked for platforms with a wide range of automation features, from basic autoresponders to advanced workflows. (Because automation should make your life easier, not more complicated.)
• Super integration: We considered how well each platform integrates with other marketing tools and CRMs. (Because your marketing stack should work together as one) 
• Cost-effectiveness: We looked at the pricing and value offered by each platform. Who wants to have to get a loan just to scale their business a bit? 

Other important factors we considered

• Segment like a boss: We looked for platforms that allow you to segment your audience based on the criteria you choose, such as demographics, behavior, and interests. 
• Emails that end up where they need to: We considered each platform's track record for delivering emails to the inbox, not the spam folder. (Because what's the point of sending emails if nobody sees them?)
• Plenty of templates to choose from: We looked for platforms with a wide range of email templates to choose from. 
• Multi-channel support: We considered platforms that offer support for other marketing channels, such as SMS and social media. Omnichannel marketing is today, not tomorrow. 

The 15 best email automation solutions in 2025

Now, let's dive deeper into the world of email automation and explore the top contenders for 2025. We'll break down each platform's key features, strengths, and weaknesses so that you can choose the perfect solution for your business.

1. Lindy

Lindy helps you create powerful AI assistants (called Lindy agents or Lindies) that can significantly improve your email campaigns and even help you manage your clients.  

Let’s go a bit more in-depth: 

• Email triaging: Let Lindy take care of your chaotic inbox so you can get back to selling and closing deals. 
• Follow up: Lindy’s agents keep the conversation alive without you having to move a muscle. Lindy will use your knowledge base to write content that reflects you and your brand every single time. 
• Handles email attachments like a champ: Lindy can grab your invoices and contracts, then take them, categorize them, label them, and upload them to your CRM. 
• Manage your clients: Lindy can help you CC clients automatically (for instance, "Lindy's going to set you up with the next steps.” She can help them set up their accounts, grab a domain, and do other basic agency onboarding tasks.
• High-tech lead generation: Lindy sources and enriches leads in just a few minutes thanks to its integrations with People Data Labs to get you high-quality leads that make sense for your products and services. 
• Automated outreach: Ah, breaking the ice, the job no one actually likes doing. Lindy will help you tailor your outreach with info that she pulls from your leads. 
• Auto-negotiation: Want to keep a negotiation going while you catch some Zs? Lindy will negotiate according to the parameters you set (and past conversations) to keep on keeping on until she strikes a deal. 
• Track real time insights with integrations: With CRM integrations like Salesforce, you can start tracking everything from open rates to conversions. You can tailor your approach with data. 
• Societies for multi-agent collab: Lindy agents can collaborate powerfully. While each can tackle a task of their own, they can also pool their robo-brains together to help you get more done without having to jump in and share with another tool. 
• Absolute meeting scheduling magic: Lindy can automatically schedule meetings with prospects based on their availability. It can also do meeting notes, follow-up afterward, and even schedule more meetings. You just kick back, and it will even provide assistance during sales meetings. 

Pricing:

Starts at $99/month, with a free plan available.

The bottom line:

Lindy is the top-notch choice for AI-first sales email automation, with a best-in-class blend of personalization, automation, and CRM integrations that every team can love. 

2. ActiveCampaign

ActiveCampaign is a great choice for all things marketing automation, with a little something for everyone. 

Why ActiveCampaign is the #2 email marketing automation software: 

• Email marketing automation that makes leads do happy dances: Create automated email sequences to nurture leads and guide them through the sales funnel. ActiveCampaign has an automation builder that makes it easy to create complex workflows with triggers, conditions, and actions.
• Beyond-the-norm CRM and sales automation: Manage your contacts, track your deals, and automate your sales workflows. ActiveCampaign can help you keep your sales process organized and efficient. It offers features like lead scoring, deal tracking, and pipeline management to help you stay on top of your sales game.
• A focus on marketing automation features: Automate your marketing jobs, such as lead scoring, segmentation, and social media scheduling. You can even use ActiveCampaign to create landing pages and popups to capture leads and grow your email list.

Pricing:

Plans start at $15/month and go up to $145 per seat per month. 

The bottom line:

ActiveCampaign is a powerful and versatile marketing automation platform that can help you manage your sales and marketing activities. That being said, its wide range of features can be a bit overwhelming for beginners.

3. Freshworks

Freshworks CRM (formerly Freshsales) is a known quantity in CRM and sales automation. It is a simple and affordable solution for small businesses looking to improve their sales process — and get more customers on the hook. 

Here’s why it’s a solid choice: 

• Email marketing automation that's as easy as pie: Create and send automated email sequences to get leads interested. 
• Super-organized contact management: Organize and manage your contacts with ease. No more messy spreadsheets or forgotten follow-ups.
• Ultra-clear sales pipeline: Track your deals and visualize your sales process. It's like having a GPS for your sales, guiding you towards those closed deals.

Pricing:

Plans start at $11/user/month.

The bottom line:

Freshworks CRM is a great option for small businesses seeking an affordable and easy-to-use CRM and sales automation solution. Great as a starter pack, but the reporting features could stand to be stronger. 

4. Salesloft

Salesloft is the sales engagement platform that helps you build stronger relationships with your prospects and get a little sales coaching on the side, guiding you every step of the way (but without the cheesy motivational posters and awkward high fives).

Why you could get a lot out of it: 

• Email tracking analytics: Keep tabs on your email opens, clicks, and replies like a marketing detective.
• Auto email sequences: Create and send automated email sequences to nurture your leads and keep them engaged.
• Sales cadence and workflow management: Manage your sales workflow and make sure your team is following best practices.

Pricing:

Contact Salesloft for pricing information.

The bottom line:

Salesloft is a powerful sales engagement platform that can help you improve your sales performance, but the UI could be a little simpler. 

5. HubSpot Sales Hub

HubSpot Sales Hub is your all-in-one CRM and sales automation platform. It has features designed to effectively manage your contacts, track deals, and automate outreach, ensuring a smoother experience.

Here’s why teams love it: 

• Email tracking and sequences: Track your email opens, clicks, and replies, and create automated email sequences to nurture your leads.
• Meeting scheduling: Schedule meetings with prospects without the time-consuming back-and-forth emails.
• Live chat: Engage with website visitors in real-time and capture leads.

Pricing:

Plans start at $12/month for individuals, but it costs $90/seat for teams. 

The bottom line:

HubSpot Sales Hub is a very popular choice for businesses that want an all-in-one CRM and sales automation solution, but it can get expensive quickly. 

6. MailerLite

MailerLite is an email marketing platform that aims to be as easy on the eyes as it is on your wallet. It's perfect for businesses that want to create beautiful email campaigns without breaking the bank (or needing a degree in graphic design).

Let’s get in deep: 

• Drag-and-drop email editor: Create beautiful and engaging email campaigns with MailerLite's intuitive drag-and-drop editor.
• Very easy email automation: Automate your email marketing with MailerLite's easy-to-use automation features.
• Landing page builder: Create good-looking landing pages to capture leads and promote your offers.

Pricing:

Plans start at $0/month for up to 1,000 subscribers and 12,000 emails per month. However, you’ll probably end up choosing the $9/mo plan, which has more features. 

The bottom line:

MailerLite is a great choice for businesses that want to create eye-popping email campaigns and automate their email marketing efforts, but its reporting features could be more comprehensive.

7. Brevo (formerly Sendinblue)

Brevo (formerly Sendinblue) is super versatile — email marketing, SMS campaigns, live chat, and even CRM, all in one platform.

Why you could like it: 

• Create and send automated email sequences: Get leads interested, nurture them, and guide them through the sales funnel.
• SMS marketing: Reach your audience via SMS for more engagement and personalized communication.
• Live chat: Engage with website visitors in real time and capture leads with Brevo's live chat feature.

Pricing:

Plans start at $9/month.

The bottom line:

Brevo is a great choice for businesses that want a versatile marketing platform with a strong focus on email automation for sales — if you can get past the overwhelming interface. 

8. GetResponse

GetResponse is like that reliable friend who always shows up on time and gets the job done. It's an email marketing platform that's easy to use, affordable, and packed with features to help you grow your business.

How it does it: 

• Lead-nurturing email marketing: Create and send automated email sequences to nurture your leads.
• Landing pages: You can create pretty good-looking landing pages to capture leads and promote your offers.
• Webinars: Host engaging webinars to connect with your audience and generate leads.

Pricing:

Email marketing plans start at $19/month.

The bottom line:

GetResponse is a solid choice for businesses that want an easy-to-use email marketing platform with a good range of features. Yet, it may not have some of the advanced automation and sales intelligence capabilities that you’d need if you run a larger business. 

9. Yesware

Yesware is an email tracking and analytics tool that gives you actually valuable insights into your outreach performance, so you can see who's opening your emails, clicking your links, and engaging with your content.

Here are its major “sales spy” features: 

• Email tracking: Track your email opens, clicks, and replies to get insights into your outreach performance.
• Meeting scheduling: Schedule meetings with prospects directly from your email.
• Templates and reminders: Create and save your favorite email templates and set reminders to follow up with your leads.

Pricing:

Plans start at $19/user/month with a free plan available. 

The bottom line:

Yesware is a valuable tool for sales teams that want to track their email performance and have even better outreach. The analytics features are not as deep as we’d like, though. 

10. Klenty

Klenty is great for networking and building relationships. It's a sales engagement platform that helps you automate your outreach and personalize your emails.

Klenty's got the tools to help you connect with more leads:

• Email sequencing: Nurture leads and get them on the hook while you just engage with the ones who are worth your time. 
• Personalization: Personalize your emails with dynamic content that's tailored to each person. 
• Cadence management: Manage your sales cadence and make sure your team is following best practices and playing by the book. 

Pricing:

Plans start at $60/user/month.

The bottom line:

Klenty is a nice-to-have sales engagement platform that can help you automate your outreach, personalize your emails, and improve your sales performance. Could stand to be more intuitive, in our opinion. 

11. Omnisend

Omnisend is an omnichannel marketing automation platform that helps e-commerce businesses engage with their customers through email, SMS, push notifications, and more.

Omnisend's got the features to make your marketing sing:

• Email and SMS marketing automation: Create and send automated email and SMS campaigns to nurture your leads and drive sales.
• Segment to win: Segment your audience based on their behavior and preferences to send targeted messages that resonate.
• Popups and forms: Reel in leads and grow your email list with eye-catching popups and forms.

Pricing:

Free plan is available for basic email marketing; paid plans start at $16/month.

The bottom line:

Omnisend is a really powerful omnichannel marketing automation platform that can help e-commerce businesses engage with their customers and get more sales. While it can take a lot off your plate, there could be some deliverability issues with a few email providers. 

12. Kit

Kit (formerly ConvertKit) is a good choice for creators and bloggers. It’s a user-friendly platform with features designed for audience building and engagement.

Kit is a great tool for creators:

• Simplify email sequences: Easy-to-use email sequences to nurture your audience and promote your content.
• Landing pages and forms: Build beautiful landing pages and forms to capture leads and grow your email list.
• Creator-friendly features: Kit offers features specifically designed for creators, such as email sign-up forms that can be embedded in blog posts and social media pages.

Pricing:

Free plan available for up to 1,000 subscribers; paid plans start at $25/month.

The bottom line:

Kit is a great option for creators and bloggers who want a user-friendly platform with features designed for audience building and engagement. Not the best at data analytics, though. 

13. Benchmark Email

Benchmark Email is a simple, user-centric platform with a wide range of features, including email templates, a drag-and-drop builder, and automation workflows.

Benchmark Email has the tools to make your emails stand out:

• Easy-to-use automation features: Create automated email marketing sequences to nurture your leads and customers.
• Drag-and-drop email builder: Design beautiful emails with ease using Benchmark's drag-and-drop builder.
• Surveys and polls: Create surveys and polls to gather feedback from your audience.

Pricing:

Free plan available for up to 250 contacts; paid plans start at $13/month.

The bottom line:

Benchmark Email is a good option for businesses looking for a user-friendly platform with a wide range of features. While it’s feature-packed, it still has limited scaling features. 

14. Zoho Campaigns

Zoho Campaigns is a total email marketing platform that offers a wide range of features to help you create, send, and track your campaigns. 

Zoho Campaigns has the tools: 

• Get them emails on auto: Create automated email sequences to nurture your leads and customers. Zoho Campaigns offers a drag-and-drop workflow builder that makes it easy to visualize and manage your email automations.
• A/B testing: Test different email elements, such as subject lines, sender names, and content, to optimize your campaigns for maximum engagement.
• Ocean-deep reporting and analytics: Track your email campaign performance with detailed reports and analytics, including open rates, click-through rates, and conversions.

Pricing:

Free plan is available for up to 2,000 subscribers and 6,000 emails per month; paid plans start at $4/month for unlimited emails.

The bottom line:

Zoho Campaigns is well-known for a reason, with powerful email marketing that can accommodate businesses of all sizes. While it’s feature-dense, it’s not really a great fit for beginners or SMEs. 

15. SendGrid

SendGrid (from Twilio) is a cloud-based email delivery platform that's known for its reliability and scalability. It's a great option for businesses that send high volumes of emails and need to ensure their messages reach the inbox.

SendGrid delivers your emails with the speed and accuracy of a hawk:

• Email deliverability: SendGrid has a strong reputation for email deliverability — meaning your emails reach the inbox and avoid spam filters.
• Scalability: SendGrid can handle high volumes of emails, making it a good choice for growing businesses and large enterprises.
• Email API: SendGrid offers an ultra-strong email API that allows you to integrate email functionality into your applications and websites.

Pricing:

Free plan is available for up to 100 emails per day; paid plans start at $19.95/month.

The bottom line:

SendGrid is a reliable and scalable email delivery platform that's perfect for businesses that send high volumes of emails. While it’s great at email deliverability, you won’t really get much out of the Essentials plan, and it gets super-expensive for teams. 

Major benefits of email marketing automation platforms

Think of email marketing automation platforms and services as advanced technology acting as a sort of all-in-one personal assistant. If you’re still on the fence about it, we won’t mind singing its praises.

They are: 

• Save a lot of time: Automate those repetitive email jogs and free up your time to focus on strategy, creativity, and maybe even a little bit of fun.
• Get even more engagement: Deliver the right message at the right time to nurture your leads and build stronger relationships. It's like having a dedicated emailer to make sure your emails always make a good impression.
• Improve ROI (because who doesn't love making money?): Maximize your return on investment by reaching a wider audience and personalizing your messaging. It's like turning your email marketing into a money-making machine, but instead of coins and dollar bills, you're raking in leads and conversions.
• Scale your efforts without going cray-cray: As your business grows, your email list will likely grow too. Email automation platforms can help you handle those growing pains without adding to your workload. It's a no-nonsense way of multiplying your marketing efforts without requiring you to clone yourself (which would make a great movie).

FAQs

What is the best email marketing tool? 

The TL;DR is Lindy — it uses the natural language possibilities of AI to help with marketing tasks like outreach, enrichment, meeting management, and even automatic negotiation. But, if you want to shop around, think about factors like ease of use, features, integrations, and pricing when making your decision. (Or just go with Lindy.) 

How can I automate my emails?

Most email marketing platforms have automation features that allow you to create automated email sequences, trigger emails based on specific actions, and personalize your messages. But be mindful because not all are created equal — choose wisely. 

Should I choose a paid or free email marketing tool? 

Free tools can be a great starting point, but they often have limitations in terms of features, contact limits, and support. 

Paid tools have more advanced features, much more flexibility, and better support, which makes them a good investment for businesses that are serious about email marketing. Most paid tools have free plans that let you test drive them without much risk. 

When should I upgrade to paid email automation software?

If you're hitting the limits of your free plan, need more advanced features, or want to send higher volumes of emails, it might be time to upgrade to a paid plan.

Are pay-as-you-go plans cost-effective? 

Pay-as-you-go plans can be a good option for businesses that deal with more fluctuating volumes. They have flexibility and can be more cost-effective than paying for a monthly subscription that you don’t really use in full. With that in mind, though, pay-as-you-go options can often balloon beyond recognition if you’re not careful. 

Next steps with a top email automation AI agent

Whew, that was a lot of info about the best email automation tools! But hopefully, you're now feeling spoiled for choice and ready to finally get going. 

But maybe this was a bit too much, and you’d like to get the lowdown — and yes, the lowdown is that #1 on the list is the best of the bunch. 

Using Lindy is like 10xing your team with witty copywriters, on-demand emailers, virtual assistants, and more — all working for you around the clock while you grow other parts of your business. 

So, it’s time for you to stop dealing with the old-school email grind and start using the best-of-the-best technological advancements 2025 has to offer. 

Try Lindy for free and see the difference today.