Let’s face it — raw lead data is about as useful as a map without directions.
Lead enrichment is the necessary process to collect publicly available info about leads and turn it into sales-closing insights.
However, it can take a lot of time to enrich your leads manually, which is why the right automatic lead enrichment tools can be so helpful.
Read on to learn more about:
- How we chose the best B2B lead enrichment tools
- 18 best lead enrichment apps
- How to choose the right solution
- Key benefits of lead enrichment tools
The 18 best lead enrichment tools: TL;DR
Don’t want to read through the whole list? Fair enough. Each of these lead enrichment services has its strengths, from sharpening your contact lists to uncovering golden sales opportunities.
Let’s do an overview of each:
- Lindy: Lindy agents qualify and enrich deals super-fast, and they do it with zero hassle. They handle the whole process, from qualification, enrichment, follow-ups, and even negotiation. For businesses that need powerful, adaptive sales lead enrichment, Lindy can feel like you’re cheating.
- Breeze Intelligence: Breeze Intelligence by HubSpot (formerly Clearbit) delivers real-time insights that tell you everything you didn’t know about your prospects. If your sales and marketing teams are tired of guessing games, this tool connects the dots.
- FullContact: FullContact dives deep into social profiles and demographics to create contact profiles that feel borderline psychic. For teams that want to write hyper-personalized campaigns, this one’s a winner.
- ZoomInfo: ZoomInfo’s detailed databases get you straight to the decision-makers without all of the legwork. B2B sales teams with big ambitions will love what it brings to the table.
- Enricher: Enricher balances affordability with reliability, which makes it perfect for startups and small businesses. If you’re just getting started with lead enrichment, this tool keeps things simple and effective.
- Datanyze: Datanyze helps you spy on tech stacks so you know exactly which software your prospects use. For tech-focused companies, this means creating pitches that resonate with those technological ecosystems.
- Crunchbase: Crunchbase gives you all the tea on funding, acquisitions, and company growth. For B2B pros who live for the chase of high-value leads, this is a great database for the juicy details.
- BeenVerified: BeenVerified digs into public records to validate emails and phone numbers so your outreach doesn’t hit a dead end. If accuracy is your thing, this tool is clutch.
- Leadfeeder: Leadfeeder shows you which companies are creeping on your website. For account-based marketing teams, it’s a goldmine for follow-ups.
- Leadspace: Leadspace doesn’t just find leads; it finds the right leads by combining intent data with deep customer insights. Enterprise teams ready to step up their targeting game can’t go wrong here.
- BuiltWith: BuiltWith breaks down tech stacks like a pro, giving SaaS companies the intel they need to craft tech-savvy pitches. If your clients love their software, this tool gets you in the door.
- LeadGenius: LeadGenius pairs AI with human researchers to create super-tailored datasets. For niche industries or businesses that need specific data, this is your match.
- Cognism: Cognism keeps your campaigns squeaky clean with GDPR-compliant data. For global businesses that need outreach without legal headaches, this is a solid bet.
- Pipl: Pipl uncovers the contact details no one else can find, making it a favorite among recruiters and sales teams dealing with niche markets.
- Snov.io: Snov.io keeps things lightweight but effective with email verification, prospecting, and CRM integration. Small teams that want to enrich leads on a budget will appreciate it.
- 6Sense: 6Sense predicts what leads will do next and helps you prioritize accordingly. Big enterprises that use account-based marketing swear by it.
- Demandbase: Demandbase enriches leads with intent and engagement data, so your campaigns feel like a bullseye. B2B companies ready to create ultra-personalized pitches love its depth.
- Apollo.io: Apollo connects data enrichment with email automation so you can scale smarter. Teams that need to build outbound sales pipelines on a budget find it incredibly useful.
How we chose the top lead enrichment tools
Choosing the best lead enrichment tools isn’t about rolling the dice — you want to ensure your sales and marketing teams have the absolute best resources for finding, enriching, and converting leads.
Here’s how we narrowed it down:
- Data accuracy and reliability: No one likes bad data, and when it comes to lead enrichment, accuracy means success. We focused on tools that consistently deliver up-to-date, error-free information, so your team gets reliable insights every time.
- Easy to integrate: Great lead enrichment doesn’t work in a vacuum. We prioritized tools that integrate with CRMs, email platforms, and other systems your team uses every day.
- You can scale and customize: Whether you’re a scrappy startup or an enterprise giant, the tools we chose can grow with you. Flexibility in scaling and customizing features were non-negotiables.
- The UX is lovely: If you need an IQ of 180 to use the tool, it’s out. We looked for platforms that are intuitive, easy to navigate, and easy to get up and running.
We also looked at these all-important factors:
- Enrichment coverage: Some tools that provide detailed insights like firmographics, technographics, and demographic details made the cut. Basically, they’re data enrichment tools that are just focused on sales.
- Frequent updates: Stale data is a waste of time. We focused on platforms that offer live updates or frequent refresh cycles to keep information fresh.
- Support that won’t ghost you: A strong help center and active community can make or break your experience. We chose tools that back their product with great support.
- Won’t kill your finances: Fancy features are great, but if they’re priced like a private jet, they’re not practical. We prioritized tools that give teams of all sizes great value.
- Great security and compliance: GDPR and CCPA compliance are must-haves for global businesses. Tools that don’t prioritize security were left in the dust.
Top 18 lead enrichment tools: Level up your B2B sales
Ready for the full list?
Let’s get started:
1. Lindy
Lindy's no-code lead enrichment agents use natural language processing models to help you nail every aspect of the B2B lead game while you sit back to sip your latte.
Why it will rock your world:
- Lead enrichment on autopilot: Lindy agents automatically find and fill in missing information, giving you a complete picture of your prospects. Let it dig for data while you do the high-level stuff.
- Get killer sales emails: Stop it with those boring templates! Lindy agents write personalized email sequences that grab attention and build relationships.
Follow-ups after a meeting? No problem. Lindy can even negotiate deals for you. - Score leads like a boss: Focus on the hottest leads with Lindy's intelligent lead scoring. Lindy agents can tell when a lead is scorching hot and even help you with outreach.
- Automate the boring stuff: Free up your time by automating repetitive stuff like data entry, follow-ups, and lead nurturing. Lindy agents handle it all so that you can go back to closing deals.
- Lindies that work together: You can group Lindy agents in Societies, where they can work together to finish tasks collaboratively.
Lindy agents go way beyond lead enrichment from lead management chatbots to meeting manager agents. - Total CRM integration: Lindy integrates with popular CRMs like Salesforce and HubSpot, keeping your data organized and accessible. Plus, it can integrate with a plethora of other apps, so you can keep all of your tech centralized.
Who will love Lindy:
Sales and marketing teams who want to ditch the struggle of looking for leads and go back to higher-level sales tasks. Lindy is perfect for businesses of all sizes that want to automate lead enrichment, personalize outreach, and get way more productive.
Pricing:
Starts at $49/month, with a free plan to test the waters. Affordable, powerful, and perfect for lead enrichment automation without breaking the bank.
The bottom line:
Lindy agents are the best possible AI lead enrichment software out there, helping you capture leads, enrich data, personalize your outreach, and automate follow-ups.
2. Breeze Intelligence by HubSpot
Breeze Intelligence (formerly Clearbit) gives you a suite of data enrichment APIs and tools to help you understand your customers better.
Why you'll like it:
- Accurate data: Breeze Intelligence prides itself on accurate, real-time data to keep your customer profiles up-to-date.
- Great risk scoring: Identify and prevent fraud with its risk scoring features.
- Integrations galore: It plays nicely with a wide range of marketing and sales tools.
- Data activation: Use Breeze data to personalize your marketing campaigns and website experiences.
Breeze is perfect for:
Businesses of all sizes that want to improve data quality and make smarter decisions.
Pricing:
Individuals and small businesses can find plans for as low as $15/month, while enterprise pricing starts at $800/month for 3 seats.
The bottom line:
Breeze Intelligence is a powerful data enrichment tool that can help you make smarter decisions. The best part? It’s now part of HubSpot, one of the most powerful CRM, sales, and marketing tools.
3. FullContact
FullContact helps you build a single, complete view of your customers by enriching your existing data.
Why it's a good option:
- Identity resolution: FullContact can match and merge data from various sources to create a unified customer profile.
- Get into your audience’s heads: Gain a deeper understanding of your customers with FullContact's detailed insights.
- Compliance: FullContact helps you stay compliant by following major data protection laws.
Who will like FullContact:
Large enterprises and data-driven companies that need to create a unified view of their customers from multiple data sources. FullContact is a good choice for companies that want to improve lead enrichment and contact enrichment, especially those with complex data integration needs — plus, it has a strong focus on compliance.
Pricing:
FullContact offers a free trial, and you’ll have to ask them for their pricing details afterward.
The bottom line:
FullContact is a really solid option for businesses that want to improve their customer understanding and data quality. FullContact’s pricing is elusive, though, so you may find yourself chasing quotes instead of building campaigns.
4. ZoomInfo
ZoomInfo gives you a comprehensive B2B data enrichment platform with a focus on sales and marketing intelligence.
Why it can be a great asset:
- Massive database: Access a huge database of B2B contacts and companies.
- Sales intelligence: Get insights into your prospects' buying signals and intent.
- Full flow automation: Automate your outreach and follow-up efforts.
Teams who will enjoy ZoomInfo:
Sales and marketing teams in organizations of various sizes that need access to a large database of B2B contacts and want to improve their lead generation and qualification processes. ZoomInfo is a good fit for companies with a strong focus on sales and marketing intel.
Pricing:
ZoomInfo gives you a variety of paid plans, and pricing is available upon request.
The bottom line:
ZoomInfo is a reliable tool for B2B lead enrichment and sales intelligence. A caveat is that the cost can be prohibitive for smaller businesses that don’t have enterprise budgets.
5. Enricher.io
Enricher.io is an API-first data enrichment platform that helps you improve your customer data with insights that actually mean something.
Why it's worth checking out:
- Developer-friendly: Enricher.io is tailored for developers and integrates with major development platforms.
- Flexible and scalable: Enricher.io can handle large volumes of data and adapt to flexible, changing needs.
- Global coverage: Enrich your data with insights from around the world.
Who will benefit from Enricher:
Tech-savvy businesses and developers who want a flexible and scalable data enrichment solution. Enricher.io is a good fit for companies with a strong technical foundation and a need for global data coverage.
Pricing:
Enricher.io offers a free trial and various paid plans starting at $279/month. It’s one of the pricier options on this list.
The bottom line:
Enricher is great for developers, but non-technical teams might find its interface a little too hands-on.
6. Datanyze
Datanyze provides real-time company and contact data for sales and marketing teams.
Why it's a solid choice:
- Find the right contacts, right now: Datanyze gives you access to accurate and up-to-date contact information, so you can reach the right people at the right time.
- Technographics: Understand the technology your prospects are using to tailor your outreach and messaging.
- Sales intelligence: Identify buying signals and intent data to prioritize your outreach and focus on the hottest leads.
Datanyze is a perfect fit for:
Sales and marketing teams who need accurate and up-to-date B2B contact data to fuel their outreach efforts. If you're looking to improve lead generation and qualification, especially with technographic insights, Datanyze is a nice choice.
Pricing:
Datanyze offers a 90-day free trial and a few paid plans starting at $29/month.
The bottom line:
It’s amazing for tech stacks, but Datanyze isn’t as strong when it comes to other lead data types like firmographics.
7. Crunchbase
Crunchbase is a platform that provides business information about both private and public companies.
Why it's useful:
- Company insights: Get information on funding, investments, and leadership teams to understand your prospects better.
- Discover leads: Identify potential prospects and partners based on their industry, size, and funding stage.
- Market research: Stay up-to-date on industry trends and competitor activity to make decisions with reliable info.
Crunchbase is a valuable resource for:
Sales and marketing teams, investors, and researchers who need to collect info about companies. If you want to stay informed about a business and identify potential opportunities, Crunchbase is a good fit.
Pricing:
Crunchbase offers a free plan with limited features and paid plans starting at $49/month.
The bottom line:
Crunchbase is rich with company info, but it’s not the most user-friendly for contact-level enrichment.
8. BeenVerified
BeenVerified is a people search engine that does background checks and verifies contact information.
Why it can be helpful:
- Check those backgrounds: Verify identities and gather information about individuals for due diligence and compliance.
- Content enrichment: Find phone numbers, email addresses, and social media profiles to expand your reach.
- A matter of public record: Access criminal records, property records, and other public information for a more complete picture of your leads.
BeenVerified is amazing for:
Individuals and businesses that need to verify identities or gather information about people. If you're looking for a tool for background checks, due diligence, and finding contact information, BeenVerified is a great choice.
Pricing:
BeenVerified offers a 1-week trial for $1 and various subscription plans starting at $29.99/month.
The bottom line:
BeenVerified is a useful tool for background checks and finding contact information, but it's important to use it responsibly and ethically. It might also suffer a bit with enterprise-level scaling.
9. Leadfeeder
Leadfeeder identifies anonymous website visitors and gives insights into their behavior.
Why it's cool:
- Uncover hidden leads: See which companies are visiting your website, even if they don't fill out a form.
- Track website activity: Understand how visitors are interacting with your website to identify potential leads and personalize their experience.
- Sales intelligence: Prioritize your outreach based on visitor behavior and engagement to improve conversion rates.
Leadfeeder is a must-have for:
Sales and marketing teams that want to identify and engage anonymous website visitors. If you're looking to improve lead generation and conversion rates by understanding website visitor behavior, Leadfeeder can be a nice-to-have.
Pricing:
Leadfeeder offers a free plan with unlimited users and paid plans starting at $99/month.
The bottom line:
Leadfeeder can help you uncover hidden leads and improve your website's conversion rates. (But the lack of granular data can leave you wanting more.)
10. Leadspace
Leadspace gives you solid B2B lead enrichment and data management solutions.
Why it's a good option:
- Data accuracy: Leadspace uses AI and machine learning to maintain data accuracy and completeness.
- Lead scoring: Prioritize your leads based on their potential value to focus on the prospects that may make a difference.
- Extra segmentation: Create targeted lists for your marketing campaigns to get even better engagement and conversion rates.
Leadspace is a powerful tool for:
B2B companies that want to improve their lead generation and qualification processes. If you need accurate and comprehensive lead data to drive your sales and marketing efforts, then Leadspace could be what you’re after.
Pricing:
Leadspace offers custom pricing based on your needs and usage. According to TrustRadius, the average cost of using it is $25,000 per year.
The bottom line:
Leadspace is a powerful B2B lead enrichment solution that can help you improve your sales and marketing performance — if you’ve got the money for it.
11. BuiltWith
BuiltWith is a website profiler that helps you identify the technologies used on any website.
Why it's a goldmine of information:
- Get deep into tech stacks: See what technologies your prospects are using to tailor your outreach and identify potential integration opportunities.
- Discover ideal leads: Find companies that use specific technologies or platforms that align with your ideal customer profile.
- Data-scan competitor websites: Gain insights into your competitors' technology choices and strategies.
BuiltWith is a must-have for:
Sales and marketing teams, and competitive intelligence professionals.
Pricing:
BuiltWith offers a basic plan starting at $295/month, and it scales up after.
The bottom line:
Fantastic for technographic insights — but it doesn’t offer much in the way of contact-level enrichment.
12. LeadGenius
LeadGenius combines both human intelligence and AI to get you accurate and verified B2B lead data.
Why it stands out:
- Human vetted: LeadGenius uses a global network of researchers to verify and enrich lead data, ensuring accuracy and completeness. They’re the real (wait for it) Lead Geniuses.
- Customize that data: Get the specific data points you need, tailored to your ideal customer profile.
- A pretty decent range of integrations: LeadGenius also integrates with popular CRMs and marketing automation platforms.
LeadGenius is perfect for:
B2B companies that need high-quality, verified lead data. If you're looking for a solution that combines human intelligence with AI to deliver accurate and customized lead enrichment, LeadGenius is a great choice.
Pricing:
LeadGenius offers custom pricing based on your needs, so you’ll have to contact sales.
The bottom line:
LeadGenius gets you tailor-made, accurate, and verified B2B lead data, so you can improve your sales and make your marketing more effective. Be mindful that the need for human vetting can slow down delivery times.
13. Cognism
Cognism provides globally compliant B2B contact data with a focus on data accuracy and GDPR compliance.
Why it's a safe bet:
- GDPR compliance: Cognism guarantees your data enrichment activities comply with global data privacy regulations — no surprises here.
- Super accurate data: Cognism uses AI and machine learning to verify and enrich contact data, ensuring accuracy and completeness.
- Sales intel: Cognism looks into buying signals and intent data to help you improve your outreach.
Cognism is ideal for:
B2B companies that prioritize data privacy and compliance. If you're looking for a globally compliant solution that provides accurate and enriched contact data, Cognism is a good choice.
Pricing:
Cognism offers custom pricing based on your needs and usage, but you’ll have to contact sales to find out more.
The bottom line:
Cognism gives your team globally compliant B2B contact data with a focus on data accuracy. Be mindful that coverage can be thin outside of the main “big” regions like Europe, Asia, and the Americas.
14. Pipl
Pipl is a people data platform that helps you find and connect with the right people.
Why it's useful:
- Identity resolution: Pipl can accurately identify and connect individuals across various online and offline sources.
- Rolling in the deep (web): Pipl can access and extract information from the deep web, providing a more comprehensive view of your leads.
- Go social: Pipl can enrich your existing data with valuable insights, such as social media profiles, professional backgrounds, and contact information.
Pipl is a great choice for:
Businesses and individuals who need to find and connect with people.
Pricing:
You’ll have to contact sales to find out more about Pipl’s pricing.
The bottom line:
Pipl is a powerful people data platform that can help you find, connect, and learn more about individuals — oh, and sell to them while you’re at it.
15. Snov.io
Snov.io is a platform that has a powerful suite of tools for sales automation and lead generation.
Why it's a valuable asset:
- Find the right contacts, right now: Quickly find verified email addresses for your prospects, ensuring your outreach efforts reach the right inbox.
- Keep your email list squeaky clean: Verify your email lists to improve deliverability and avoid bounces, so your messages actually reach the recipients.
- Nurture leads with personalized email sequences: Automate your email outreach with personalized drip campaigns, and keep prospects engaged and moving through the sales funnel.
- Technographics: Identify the technologies your prospects use to tailor your messaging and give relevant solutions.
Snov.io is a great fit for:
If you're looking for a tool that can help you find and verify email addresses, create effective email campaigns, and track your results, your team is going to love Snov.io.
Pricing:
Snov.io offers a freemium plan and paid plans starting at $30/month.
The bottom line:
Snov.io is a powerful platform for sales automation and lead generation that can help you find, verify, and connect with your ideal prospects.
16. 6Sense
6Sense is a platform that helps B2B organizations achieve predictable revenue growth. Isn’t that nice?
Why it's a revenue-generating machine:
- Predictive analytics: 6Sense uses AI to predict which accounts are most likely to buy, allowing you to laser-target your efforts.
- Account-based marketing (ABM): 6Sense helps you orchestrate personalized campaigns across multiple channels to engage your target accounts and build stronger relationships.
- Sales intel: Get insights into your prospects' buying signals and intent data to personalize your outreach and improve your chances of closing deals. Be mindful that it takes a long time to master.
6Sense is great for:
B2B organizations that want to improve their sales and marketing performance and achieve predictable revenue growth.
Pricing:
6Sense offers custom pricing, so get in touch if you’re interested.
The bottom line:
6Sense is an ultra-powerful, data-driven platform for B2B revenue growth that can help you identify, engage, and convert your ideal customers. If you’re into predictive analytics, you’ll like it.
17. Demandbase
Demandbase is an account-based marketing platform that helps B2B companies identify their “ideal” customers. (Oh, if only love worked that way.)
Why it's a must-have for ABM:
- Go beyond the basics: Demandbase goes beyond bare-bones lead enrichment by providing deep insights into your target accounts, including their company profile, engagement level, and buying intent.
- Target the right accounts: Identify and prioritize your ideal customer profile with Demandbase's strong-as-an-ox account identification and scoring features.
- Orchestrate personalized campaigns: Create and manage multi-channel campaigns tailor them to your target accounts, and deliver the right message at the right time to maximize engagement.
Demandbase is perfect for:
B2B companies that want to implement or improve their account-based marketing strategies.
Pricing:
Demandbase also likes custom pricing, so get in touch.
The bottom line:
Demandbase is a powerful account-based marketing platform that can help you achieve your B2B goals if you want to go beyond the basics. Clunky interface, though!
18. Apollo.io
Apollo.io is a sales intelligence and engagement platform that gives you B2B contact data.
Why it's a sales powerhouse:
- Improve your sales outreach: Get into a huge database of B2B contacts and companies with verified email addresses and phone numbers, making it easy to connect with your ideal prospects.
- Automate to optimize: Automate your outreach and follow-up efforts with personalized email sequences and automated jobs.
- Gain valuable insights: Get insights into your prospects' buying signals and intent data to prioritize your outreach and tailor your messaging for maximum impact.
Apollo.io is a great fit for:
Sales teams that want to improve their lead generation and outreach efficiency.
Pricing:
Apollo.io offers a free plan with limited features and paid plans starting at $49/month.
The bottom line:
Apollo.io is a total sales intel and engagement platform that can help you find, connect with, and convert more leads by providing valuable data and automation tools. Be mindful though, that the database is huge, but its email outreach tools lack the finesse of standalone solutions.
Benefits of lead enrichment tools
Still unclear about the benefits?
Let’s break down the main value-adds:
- Improve your lead data quality: Tired of dealing with incomplete or inaccurate lead data? Lead enrichment tools can help you fill in the gaps and ensure your data is accurate and up-to-date.
- Get better lead scoring and priorities: These tools can help you score your leads based on their potential value, allowing you to prioritize your efforts and focus on the most promising prospects.
- Personalize your marketing efforts: Lead enrichment tools can help you personalize your outreach based on your prospects' interests, needs, and behaviors.
- Get more productive: These tools can automate many of the repetitive stuff associated with lead management, freeing up your team to focus on more strategic activities.
- Gain better customer insights: They can provide you with a deeper understanding of your customers, including their demographics, interests, and online behavior.
- Accelerate your sales cycles: By providing you with the information you need to qualify and prioritize leads, lead enrichment tools can help you put your foot on the gas and sell more.
- Validate your data: These enrichment tools can help you verify the accuracy of your existing data, so that your contact information and other lead details are up-to-date and reliable.
- Scale your efforts: As your business grows, lead enrichment tools can help you scale your lead generation and management efforts without costing too much more.
FAQs
Is lead enrichment the same as data enrichment?
Lead enrichment is a type of data enrichment focused on improving sales lead details like contact info or job roles, helping teams target better. More broadly, data enrichment enhances any dataset by filling gaps, updating records, and adding context for accuracy and insights across various uses.
Are free or paid lead enrichment tools better?
Free lead enrichment tools, like Leadfeeder’s free plan, offer basic features such as identifying website visitors, ideal for startups with limited needs. Paid options, like Lindy, deliver advanced automation, CRM integration, and personalized outreach. Paid apps suit businesses aiming for efficiency and scalability.
Are lead enrichment tools better for B2B or B2C leads?
Both benefit, but B2B companies often find them more valuable due to the complexity of business data.
Are lead enrichment tools suitable for small businesses?
Absolutely! They can help small businesses compete by opening up access to valuable data and insights.
How do lead enrichment tools integrate with CRMs?
Lead enrichment tools integrate with CRMs via APIs to enhance lead profiles by adding details like contact info, industry, or job roles. They enable automatic updates, trigger workflows like lead scoring, and improve segmentation and personalization, saving time and boosting sales efficiency.
Summing up
Lead enrichment tools are essential for any business that wants to improve its sales and marketing performance — or you can just go back to doing things manually like it’s 1976.
If you’re tech-savvy, you’ll get benefits like insights about your prospects, personalized outreach, and a huge bunch of automations.
Lindy is, without a doubt, the top contender here, with a whole suite of lead qualification, enrichment, and outreach agents.
