12 Sales Email Automation Apps to Close More Deals in 2025

Is inbox overwhelm making you lose valuable leads? 

Sales email automation apps can help you connect with those soon-to-buy leads with personalized outreach campaigns, automatic follow-ups, meeting scheduling, and more. 

Top contenders like Lindy offer easy-to-use AI sales agents, ActiveCampaign can do almost anything, and Freshworks is affordable. 

In this guide, you'll find out:

• What email automation is 
• Top 12 sales email automation tools for 2025 
• How to choose the right tool for your needs
• The benefits of sales email automation

What is email automation?

Email automation is akin to having a 24/7 workforce that handles repetitive email tasks, so you don't have to burn the candle at both ends.  

It uses advanced tech like AI to automate things like sending welcome emails, follow-up messages, and reminders. 

This frees up your time and allows you to focus on more strategic activities — or, well, old-fashioned things like having fun. 

Think of it this way: Instead of manually sending the same email to every new lead, you can set up an automated sequence that delivers a personalized welcome message, provides valuable information, and even nudges them toward a purchase. 

Email automation can help you:

• Become a time-saving machine: Automate your email outreach and free up your schedule for more important activities.
• Reach more prospects than ever: Reach more prospects with automated email sequences, expanding your reach and generating more leads.
• Get ultra-personalized messages: Tailor your messages to each prospect's needs and interests, building stronger relationships and increasing engagement.
• Nurture leads more easily: Guide your leads through the sales funnel with automated email sequences that provide valuable information and encourage them to take action.
• Get more sales, get more money: By automating your outreach and nurturing your leads, you can increase your chances of closing deals and driving revenue.

The 12 best sales email automation apps: TL;DR

Need a quick overview of the top contenders? Here's a snapshot of the best sales email automation apps for 2025, with a focus on their unique strengths and who they're best suited for. 

Check it out: 

1. Lindy: Get powerful no-code Lindy agents and AI automations for email outreach, lead qualification, and enrichment. Lindy is perfect for sales teams who want to put everything on autopilot — it can even negotiate deals for you. 
2. ActiveCampaign: This platform offers a comprehensive suite of marketing automation features, including strong email tech, making it ideal for businesses that want to manage their entire customer journey in one place.
3. Freshworks: Looking for an affordable and user-friendly solution? Freshworks has a simple but powerful platform for automating your sales emails and nurturing your leads. Works like a charm with Lindy. 
4. Salesloft: Level up your sales productivity with Salesloft's AI sales engagement platform. It offers advanced features for email automation, personalization, and analytics, and it integrates with Lindy. 
5. HubSpot Sales Hub: This all-in-one CRM and sales automation platform provides a centralized hub for managing your contacts, tracking your deals, and automating your sales outreach. *Cough* it also integrates with Lindy. 
6. MailerLite: Create beautiful and engaging email campaigns with MailerLite's intuitive drag-and-drop editor and automation features, perfect for businesses focused on email marketing and design.
7. Brevo (formerly Sendinblue): This (nearly) all-in-one marketing platform has a wide range of features, including email automation, SMS marketing, and chat, making it a versatile solution for businesses of all sizes.
8. GetResponse: Get your email marketing on track with GetResponse's easy-to-use automation features, landing pages, and lead nurturing automations. 
9. Yesware: Track your email performance and get valuable insights into your outreach efforts with Yesware's email tracking and analytics automations. 
10. Klenty: Focus on personalized email outreach and automated follow-ups with Klenty, which offers features like AI email writing and optimized deliverability. 
11. Omnisend: This e-commerce-focused platform provides powerful email and SMS marketing automation platforms, along with advanced segmentation and personalization capabilities.
12. Outreach: Make your prospecting even better and get outreach efficiency with Outreach's advanced automation features, sales intelligence, and engagement tracking solutions

How we chose the best sales email automation solutions

Choosing the right email automation for sales can be like navigating a minefield of features, pricing plans, and integrations. (But don't worry, we're here to guide you through the process.) 

We've done the heavy lifting and compiled a list of the top contenders for 2025, considering a variety of factors to help you make an informed decision.

Here's what we looked for:

• Data accuracy that's on point: We prioritized solutions that provide accurate and up-to-date data to ensure your emails reach the right people. (No more bouncing emails or embarrassing mishaps!)
• Integration that's smoother than a jazz solo: We favored solutions that integrate seamlessly with your existing CRM and other marketing tools. (Because who wants to spend hours figuring out complicated integrations?)
• Scalability and customization that fits like a glove: We considered solutions that can grow with your business and be customized to fit your specific needs. (Whether you're a small startup or a large enterprise, there's a solution out there for you.)
• User-friendliness that even your grandma would love: We looked for solutions that are easy to use and navigate, even for those without technical expertise. (No need for a PhD in computer science to automate your emails.)

We also took a look at these other factors: 

• Automation features that'll make your head spin: We evaluated the range and sophistication of automation features offered by each solution. (From basic autoresponders to complex workflows, there's a solution for every level of automation.)
• Enrichment coverage that's deeper than the ocean: We assessed the depth and breadth of data enrichment capabilities. (The more data, the better the personalization!)
• Real-time updates that are faster than a cheetah on a caffeine rush: We looked for solutions that provide real-time data updates to ensure accuracy. (Because nobody wants outdated information.)
• Support and documentation that's like having a personal cheerleader: We considered the availability and quality of support resources. (Because sometimes you need a little help from your friends.)
• Cost efficiency that'll make your wallet happy: We evaluated the pricing and value offered by each solution. (Nobody wants to break the bank for automation.)
• Security and compliance that's tighter than a drum: We prioritized solutions that prioritize data security and compliance with regulations. (Data privacy is no joke.)
• Reputation and user feedback that's more valuable than gold: We considered the reputation and user feedback for each solution. (Sometimes, the best recommendations come from those who have already used the solution.)

The 12 best sales email automation solutions right now

Ready to dive deep into sales email automation? We've hand-picked the top contenders for 2025, each with its own unique strengths and quirks.

Without further ado: 

1. Lindy

Lindy is a no-code, AI-first platform for creating automated Lindy agents, and it’s here to completely power up your sales outreach. 

It can help you create personalized emails, automate your follow-ups, and even schedule meetings — every aspect of outbound and inbound email marketing automation.

Here’s why Lindy is the top dog: 

• Automated follow-ups: Stop losing leads to manual mistakes. Lindy’s agents keep the conversation alive with perfectly timed, on-point follow-ups. Lindy will use your knowledge base to write on-brand every single time. 
• Email triage: Because taking care of every aspect of your inbox is a chore. Why not let Lindy handle that chaos instead? 
• Ultra-fast lead generation: Lindy sources and enriches leads in minutes using integrations like People Data Labs to make sure that every contact is fresh, detailed, and ready.
• Automated outreach: Talking to someone you don’t know can be the worst part. Lindy will help you tailor your outreach thanks to the information it’s pulled from your leads. 
• Auto-negotiation: Lindy agents can also help you negotiate deals. Lindy will keep track of your parameters (like min/max dollar amounts) and past convos to keep things going until she closes. 
• Integrations for tracking: With CRM integrations (like Salesforce), track everything from open rates to conversions. Refine as you go based on the incoming data.
• Multi-agent collaboration: Let multiple Lindy agents work together to tackle tasks collaboratively and more efficiently. 
• Meeting scheduling magic: Lindy can automatically schedule meetings with prospects based on their availability. It can also do meeting notes, follow-up after, and even schedule more meetings. You just kick back, and it will even provide assistance during sales meetings. 

Why sales and marketing teams love Lindy:

Lindy is a powerful and affordable no-code AI-first platform that can help you create smart Lindy agents, boost your outreach, and close more deals. It's particularly great for businesses that want to personalize their communication and build stronger relationships with their prospects.

Pricing:

Starts at $99/month, with a free plan available.

The bottom line:

Lindy is the top-notch choice for AI-powered sales email automation. The only downside is that you’ll be wondering how you ever managed without it. 

2. ActiveCampaign

ActiveCampaign is a varied platform for all things marketing automation. From email marketing and CRM to sales automation and lead scoring, it has it. 

Let’s take a closer look: 

• Email marketing automation that’s as smooth as butter: Create automated email sequences to nurture leads and guide them through the sales funnel.
• Super-powerful CRM and sales automation: Manage your contacts, track your deals, and automate your sales workflows.
• High-level marketing automation: Automate your marketing jobs, such as lead scoring, segmentation, and social media scheduling.

Pricing:

Plans start at $15/month, but quickly balloon up from there if you need more complexity. 

The bottom line:

ActiveCampaign is a powerful and versatile marketing automation platform that can help you optimize your sales and marketing efforts. That being said, its wide range of features can be a bit much for total beginners. 

3. Freshworks

Freshworks CRM is the friendly face of CRM and sales automation, offering a simple and affordable solution for small businesses.

Let’s take a look at what they offer:

• Easy email marketing automation: Create and send automated email sequences to nurture your leads.
• Marie Kondo for contact management: Organize and manage your contacts easily.
• Ultra-clear sales pipelines: Track your deals and visualize your sales process.

Pricing:

Plans start at $9/user/month.

The bottom line:

Freshworks CRM is a great option for small businesses that are looking for an affordable and easy-to-use CRM and sales automation solution. However, it may not have all the bells and whistles that some larger businesses might need.

4. Salesloft

Salesloft is the sales engagement platform that helps you build stronger relationships with your prospects and close more deals.

Here’s how it does it: 

• Data-heavy email tracking analytics: Track your email opens, clicks, and replies to get insights into your outreach performance.
• Automated email sequences: Create and send automated email sequences to nurture your leads and keep them engaged.
• Sales cadence and workflow management: Manage your sales workflow and ensure your team is following best practices.

Pricing:

Contact Salesloft for pricing information deets.

The bottom line:

Salesloft is a very good sales engagement platform that can help you revitalize your sales performance, but it doesn’t have the same range of features as others on this list. 

5. HubSpot Sales Hub

HubSpot Sales Hub is your all-in-one CRM and sales automation platform. It strives to be an all-in-one platform and nearly manages it. 

• Genius email tracking: Track your email opens, clicks, and replies, and create automated email sequences to nurture your leads.
• Meeting scheduling that's easier than ordering pizza: Schedule meetings with prospects directly from your email or CRM.
• High-quality live chat: Engage with website visitors in real-time and capture leads.

Pricing:

Sales Hub is $15/month for small teams or individuals. For businesses, the Pro plan starts at $90/month per user. 

The bottom line:

HubSpot Sales Hub is a versatile CRM and sales automation platform that can help you skyrocket your sales performance. However, its pricing can be a bit steep if you need to scale. 

6. MailerLite

MailerLite is the email marketing platform that's as easy on the eyes as it is on your wallet. 

Here’s why:

• Intuitive drag-and-drop email editor: Create beautiful and engaging email campaigns with MailerLite's no-code email editor:
• Smooth email automation: Automate your email marketing with MailerLite's easy-to-use automation features, including welcome emails, abandoned cart reminders, and post-purchase follow-ups.
• Easy-to-use landing page builder: Create stunning landing pages to capture leads and promote your offers.

Pricing:

Plans start at $0/month for up to 1,000 subscribers and 12,000 emails per month. Then, they move up to $10, and $20 (for unlimited seats). 

The bottom line:

MailerLite is a great choice for businesses that want to create beautiful email campaigns and automate their email marketing efforts. However, it’s not a great fit for businesses looking for something a bit more advanced and reliable. 

7. Brevo

Brevo (formerly Sendinblue) is like that friend who says it can do it all — email marketing, SMS campaigns, live chat, and even CRM — all in one platform.

Why you’d enjoy it: 

• Automated email sequences: Create and send automated email sequences to nurture your leads and guide them through the sales funnel.
• SMS marketing: Reach your audience via SMS for more engagement and personalized communication. It's like having a direct line to your customers' pockets, but instead of sending them cat memes (unless that's your thing), you're sending them valuable messages and offers.
• Website chatbot: Engage with website visitors in real-time and capture leads with Brevo's live chat feature. 

Pricing:

Plans start at $9/month, with a limited Free plan. 

The bottom line:

Brevo is a great choice for businesses that want a versatile marketing platform with a strong focus on email automation. However, its pricing can get a bit complex as you add more features and contacts, so while it’s cost-effective at first, it could get expensive fast. 

8. GetResponse

GetResponse is like that reliable friend who always shows up on time and gets the job done. 

Let’s take a look at what it offers: 

• Easy-as-pie email marketing: Create and send automated email sequences to nurture your leads and guide them through the sales funnel. 
• Great-looking landing pages: Create beautiful landing pages to capture leads and promote your offers. Get an email automation platform and a designer all in one.
• Webinars that'll make your audience say "wow": Host engaging webinars to connect with your audience and generate leads who love what you do.

Pricing:

Plans start at $19/month and go up from there. 

The bottom line:

GetResponse is a solid choice for businesses that want an easy-to-use email marketing platform with a good range of features. That being said, it doesn’t have some of the advanced automation and sales intelligence capabilities that you’ll need if you’re a bigger company. 

9. Yesware

Yesware an email tracking and analytics tool that gives you valuable insights into your outreach performance, so you can see who's opening your emails, clicking your links, and generally loving your content. 

What it does:

• Email tracking that's like having a spy cam: Track your email opens, clicks, and replies to get insights into your outreach performance.
• Simplified meeting scheduling: Schedule meetings with prospects directly from your email.
• Templates and reminders: Create and save your favorite email templates and set reminders to follow up with your leads.

Pricing:

Paid plans start at $15/user/month, with a “Free forever” plan. (Now that’s being hopeful.)

The bottom line:

Yesware is a valuable tool for sales teams that want to track their email performance and kickstart their outreach. Not great for advanced automation though. 

10. Klenty

Klenty has your back when it comes to networking and building relationships. 

Why you can count on it: 

• Smart automated email sequences: Create and send automated email sequences to nurture your leads and keep them on a leash. 
• Make your prospects feel like they're the only one in the room: Personalize your emails with dynamic content that's tailored to each recipient.
• Cadence management to keep your sales process on track: Manage your sales cadence and ensure your team is following best practices

Pricing:

Plans start at $60/user/month.

The bottom line:

Klenty is a solid sales engagement platform that can help you automate your outreach, personalize your emails, and give your sales performance a boat. Yet, its pricing can be a bit high for smaller businesses or those just dipping their toes. 

11. Omnisend

Omnisend is an omnichannel marketing automation platform that helps e-commerce businesses engage with their customers through email, SMS, push notifications, and more.

Here’s why you could like it: 

• Email and SMS marketing as smooth as a silk scarf: Create and send automated email and SMS campaigns to nurture your leads and drive sales. 
• Segmentation that's sharper than a samurai sword: Segment your audience based on their behavior and preferences to send targeted messages that resonate.
• Wow-worthy popups and forms: Capture leads and grow your email list with eye-catching popups and forms. 

Pricing:

Free plan available for basic email marketing; paid plans start at $16/month. 

The bottom line:

Omnisend is a good platform for omnichannel marketing automation platform that can be a big help for small businesses. Still, its heavy focus on e-commerce may not make it the best fit for businesses outside of that industry.

12. Outreach

Outreach is a sales engagement platform that helps you optimize your sales process, nail your outreach efficiency, and engage higher-quality leads. 

Here’s how it does it: 

• Sales engagement at scale: Automate your sales outreach with personalized email sequences, calls, and tasks. 
• Super-sharp sales intel: Get insights into your prospects' buying signals and intent data to prioritize your outreach and tailor your messaging. It's like having a star FBI agent on your sales team, uncovering hidden clues and helping you crack the case (of closing deals).
• Revenue intelligence to get predictive: Track your sales performance and identify areas for improvement with Outreach's comprehensive reporting and analytics. It's like having a financial advisor for your sales team, helping you make smart decisions and maximize your revenue.

Pricing:

Get in touch with Outreach for pricing information.

The bottom line:

Outreach is a solid platform for individuals and smaller teams. However, its advanced features and pricing may make it a better fit for larger businesses with dedicated sales teams.

Benefits of sales email automation

We’ve already covered the best platforms, but if you just skimmed this article, you may be a little hesitant to dip your toe into this huge automation pond. Maybe you’d love to hear about some measurable benefits? 

Here's how sales email automation can benefit your business:

• Get even more productive: Automation means more time spent on mission-critical stuff and less time staring at LinkedIn profiles. In other words, no more wasting precious hours on manual email blasts or tedious follow-ups.
• Reach more prospects than a newsletter with freebies: Expand your reach and connect with more potential customers with automated email sequences. Think of it as having a megaphone that amplifies your sales pitch. 
• Become a tailor with personalized email pitches: Tailor your messages to each prospect's needs and interests, making them feel like they're the only one in the room (even if you're sending the same email to hundreds of people). 
• Nurture your leads like they’re baby goats: Guide your leads through the sales funnel with automated email sequences that provide valuable information and encourage them to take action.
• Increase your sales — like that: By automating your outreach and nurturing your leads, you can increase your chances of closing deals and driving revenue. More high-quality leads, with automated follow-ups = more sales. 

Signs your business needs sales email automation

Not sure if your business is ready for sales email automation? Here are a few telltale signs that it might be time to embrace the power of automation:

• You're drowning in emails: If your inbox is overflowing and you're struggling to keep up with your leads, it's time to call in the automation cavalry.
• You're sending the same emails over and over: If you find yourself copying and pasting the same email templates repeatedly, automation can save you time and prevent plenty of suffering. (Buddha would love it.) 
• You're missing out on follow-up opportunities: If leads are disappearing into the ether because you're too busy to follow up, automation can help you stay on top of things. 
• You're not personalizing your outreach: If your emails are generic and impersonal, automation can help you tailor your messages to each prospect's needs and interests. And it can also draw from your knowledge base for even better results. 
• You're not seeing the results you want from your email campaigns: If your open, click-through, and conversion rates are lower than you'd like, automation can help you optimize your outreach and get even better performance. 

If any of these sound familiar, it might be time to think about adding sales email automation to your arsenal.

FAQs

What is the best email automation platform? 

Lindy is the #1 contender, especially if you're looking for AI-first personalization and very advanced automation features. It can help you write compelling emails from your knowledge base, automate your follow-ups, and even negotiate on autopilot, all while integrating easily with your CRM. 

But hey, don't just take our word for it — check out the other options on this list if you still want to shop around.

Can a CRM send automated emails? 

Absolutely! Many CRMs, like HubSpot Sales Hub and Freshworks, have built-in email automation features. This allows you to manage your contacts, track your deals, and automate your outreach all in one place.

What's the difference between email marketing and sales email automation? 

Email marketing is often used for broader campaigns, like newsletters and promotions, while sales email automation focuses more on targeted outreach to prospects and lead nurturing.

How can I measure the success of my sales email automation campaigns?

It's important to track key metrics like open rates, click-through rates, and conversion rates to measure the effectiveness of your campaigns. This data can help you identify what's working and what's not, allowing you to optimize your email sequences and improve your overall sales performance.  

Next steps with a top AI-powered sales email automation app

Sales email automation can be a radical power-up for any business that wants to sell, sell, sell, and get more productive while they’re at it. 

To recap: You can automate the repetitive, stuff personalize your outreach, and nurture your leads. The bonus is that your team will be much freer to sell and pursue other tasks. 

And, as a huge relief, there's a solution out there for every business, no matter your size — or budget.

But if you want the absolute best of the best email assistant, there’s no doubt about it: Make sure to check out Lindy. 

It’s not a platform. It’s a team of AI-driven copywriters and sales experts working for you 24/7, creating compelling emails and nurturing your leads, and even closing deals for you. 

Try Lindy for free today.‍