Customer storyEvery meeting recorder gave Interlaced a transcript. Lindy gave it CRM data.
The growth team at an IT and cybersecurity firm was losing hours to sales admin. Their first Lindy was live in under a week — and they built it themselves.
Lindy product UI
Figures as reported by Interlaced. Value realised by week two.
At a glance
A growth team that stopped paying the admin tax on every demo
Company
Industry
Contact
CEO
Replaced
Used for
Before & after
The recording was never the problem — what came out of it was
The growth team had tried the recorders. All of them returned the call — none of them returned anything the CRM could use.
"We'd tried every meeting recorder out there, but Lindy was the first to turn raw conversations into structured, actionable CRM data."
- ✕Detailed demo notes captured by hand
- ✕HubSpot fields and follow-ups updated manually
- ✕Emails written and client calls scheduled one at a time
- ✕Raw transcripts instead of structured output
A recording is not a record.
What the recorders returned
Every tool captured the call. None of them filed it.
The sales team built the first Lindy themselves, in under a week, with hands-on onboarding from Lindy and no engineering time.
- ✓Demo calls summarised in HubSpot-ready form
- ✓Follow-up emails drafted with suggested next steps
- ✓Client calls scheduled from calendar and CRM availability
- ✓Proposals recommended from CRM context
Live in under a week, paying back by week two.
What Lindy returns
Lindy structured, filedOne Lindy, built by the people who sit in the calls.
What Lindy runs
Four jobs that used to sit between the call and the CRM
- SummariseDemo calls captured and written up in a form HubSpot can take directly.
- Follow upEmails drafted straight from the call, with the next steps suggested.
- ScheduleClient calls booked against real availability from the calendar and the CRM.
- ProposeProposals recommended using the context already sitting in the CRM.
Lindy helps us turn messy meetings into clean, structured HubSpot data, schedules client calls, drafts emails, and recommends proposals — saving our Growth team hours of admin work every week.Amelia Kao CEO, Interlaced
Results
What Interlaced reported after adopting Lindy
- 5+ hrsBack every week, freed from manual CRM hygiene and task follow-up.
- Under a weekFrom starting to a live Lindy, with value realised by week two.
- No engineersBuilt by the sales team, with hands-on onboarding rather than development.
- Cleaner dataFaster follow-ups and stronger process adherence across sales ops.
The result the team did not expect was the roadmap. Once one Lindy was running, the question stopped being whether this could work and became which part of the sales and service lifecycle to hand over next.
What it connects to
Interlaced connected the tools its growth team already ran on
What's next
From one Lindy to the whole lifecycle
The first Lindy covered the gap between a demo call and a clean CRM record. The plan now runs past sales into service, on the reasoning that anything happening on a call is something the team currently re-types afterwards.
Put a teammate in your Slack.
Free to try. Live in about a week, like it was for Interlaced.