Customer storyTwo people, competing on content with firms that have thousands.
Pragmatic is an AI strategy consultancy with two full-time employees. Proposals used to take a week and a half. Finding a conference to speak at took a fortnight.
Figures as reported by Pragmatic.
At a glance
A consultancy whose only real constraint was hours in the day
Company
Industry
Contact
CEO
Founded
Used for
Before & after
Same two people, an order of magnitude more output
Two people ran marketing, sales, operations and IT. Every hour spent formatting a proposal was an hour not spent on strategy or a client.
"Time is our biggest asset and also our biggest enemy. We need to figure out ways that we can scale the unscalable, which is how much time we have in the day."
- ✕Proposals written and formatted by hand over a week and a half
- ✕Conferences found by Google searching into a spreadsheet
- ✕Client deliverables structured and edited manually
- ✕Case studies delayed behind whatever was more urgent
The work was never the bottleneck. The admin around it was.
What each task cost
Two people, and every task priced in weeks.
The first Lindy took under twenty minutes to set up, and it went looking for conferences. It came back with about twenty-five, some of which they had never heard of.
- ✓Proposals turned around in under two days
- ✓Conference research done in twenty minutes
- ✓Case studies produced in a few focused hours
- ✓No additional staff hired to scale
Twenty to thirty hours a week, back.
What each task costs now
One proposal under 2 daysThe same two people, no longer pricing work in weeks.
What Lindy runs
Five jobs a two-person firm could never have staffed
- ResearchIndustry conferences found and shortlisted — a two-week task reduced to twenty minutes.
- ProposalsDrafted and formatted, cutting turnaround from a week and a half to under two days.
- ContentClient deliverables structured and edited, raising the quality of what ships.
- AnalysisA "tech strategist" Lindy comparing technical options so choices can be validated quickly.
- Case studiesClient success stories gathered and written in a few focused hours instead of scattered weeks.
Using Lindy is like having a team of superheroes behind you.Scot Westwater CEO, Pragmatic
Results
What Pragmatic reported after adopting Lindy
- 20–30 hrsBack every week, across a business run by two people.
- Under 2 daysProposal turnaround, down from a week and a half — closing deals faster.
- 20 minutesConference research, down from a two-week manual process.
- $50,000A single project secured with Lindy's help, within hundreds of thousands in additional work.
- No hiresThe business scaled without adding staff, holding operational costs flat.
Scot puts the competitive effect bluntly: it gives a two-person firm the ability to compete on content with Accenture and Deloitte. That is not a claim about headcount parity. It is a claim about how much of consulting output is assembly.
What's next
Agents that hand work to each other
Scot has built named, personified Lindys and treats them more like coworkers than tools. The plan is to have them work together — one coordinating the rest — and to push further into sales outreach and prospecting.
Put a teammate in your Slack.
Free to try. Scot's first one took under twenty minutes to set up.