AI sales tools can completely change the way you do business, optimizing productivity, throughput, cost-savings, and client and employee satisfaction.
Don’t just take our word for it: A Harvard Business Review study showed that companies using AI in sales saw more than a 50% increase in leads, a 60-70% reduction in call time, and a 40-60% reduction in costs.
That's why we’ve unearthed the best AI tools for boosting sales in 2024. Let’s start with the basics and work our way up from there!
We’ll cover:
The top 20 AI sales tools to skyrocket productivity
What can AI sales software do?
What to look for in a great AI sales tool
A detailed breakdown of the top tools by category
Tips for getting the most out of these tools
FAQs
Let’s dive right in!
The top 20 AI sales tools to boost productivity in 2024
Why spend hours researching leads when AI can do it for you in minutes? These handy tools will boost your productivity and help you close more deals before the competition even has a chance.
Data collection
Double acts as a research assistant, helping you find company information and LinkedIn profiles for lead generation.
Tactic provides accurate data and insights to improve targeting, giving you better-fitting target accounts and intent triggers for higher close rates.
Bitskout automates document processing, extracting information from invoices, purchase orders, and more for easier data integration into your workflows.
Sales automation
Getcargo extension assists with sales content creation (emails, ads, etc.) and helps optimize your sales processes.
n8n is a flexible low-code workflow automation tool, allowing you to connect various APIs and tools for customized, automated processes.
Rows enhances spreadsheet functionality, letting you automate tasks, integrate data services, and easily share work within your team.
Sales engagement & outreach
Outplay streamlines multi-channel outreach, helps track prospects, and gives you the tools to close more deals with less effort.
Woodpecker focuses on cold email outreach, helping you personalize messages and optimize email campaigns for better results.
Buzz leverages AI-powered trend analysis across social media, news, and other sources to detect chatter about stocks or industries for investment opportunities.
Apollo offers a robust contact database, automated engagement tools, and data-driven analytics to fuel your sales prospecting and revenue generation.
Sales insights
Meetgeek acts as a meeting assistant, transcribing meetings, summarizing key points, and helping you improve meeting efficiency.
Nektar automatically captures sales activity and contact data from various sources, enriching your CRM without manual input.
Humantic AI analyzes prospect behavior to help you personalize outreach, build stronger relationships, and improve your close rate.
Clearbit helps enrich your CRM with company and contact data, giving you better insights for improved targeting and decision-making.
Momentum streamlines sales workflows without coding, lets you automate tasks, and integrates with popular sales tools for better efficiency.
AI copywriting & writing assistants
Warmer helps personalize your outreach emails at scale, generating custom icebreakers to add a human touch without sacrificing efficiency.
Lavender analyzes your emails with real-time feedback and suggestions to improve clarity, tone, and overall persuasiveness.
Regie helps generate and optimize custom sales campaigns, offering data-driven insights on campaign performance and timing recommendations.
Document360's core focus is creating powerful knowledge bases, but it also helps with copywriting tasks and offers AI-assisted content creation.
Less manual work, more selling
AI takes care of the boring stuffso you can focus on what really matters: Selling. No more manually entering data or researching leads — your AI assistant will handle that for you. Now you'll have more time to connect with prospects and clients. Talk about a win-win!
Insights that drive decisions
AI analyzes all your data to uncover trends you never would have spotted yourself. It can predict the deals most likely to close, identify your most valuable customers, and more. With AI-powered insights, you'll make smarter decisions and boost your bottom line.
Content at the speed of light
Creating content is a must for sales, but who has the time? AI tools generate tailored content for your needs in seconds. Get product overviews, email templates, social media posts, and other content created instantly. AI even suggests the best content for each lead based on their interests. How's that for a productivity boost?
What can AI sales software do?
Today? More than you think.
According to the Salesforce State of Sales report, there's been a 76% increase in the adoption of AI, with high performers being 2.8 more likely to implement artificial intelligence.
But how do AI sales tools achieve this? Take a look:
Automate anything and everything repetitive. AI can handle many of the repetitive, mundane parts of the sales process so you can focus on the human side of selling. Things like data entry, lead scoring, email outreach, calendar management, and meeting scheduling are prime real estate for automation.
Superhuman lead generation. AI tools are excellent at sourcing new leads from places you may never have thought to look. They can scour the internet for contact info, identify companies that match your target customer profile, and even engage leads via email or social media on your behalf.
Data-driven insights beyond your wildest dreams. AI rocks at analyzing huge amounts of data to uncover patterns and insights that would be nearly impossible for humans to spot (unless they’re Russell Crowe in “A Beautiful Mind”).
Sales tools can analyze your CRM data, email correspondence, and call transcripts to determine things like your top-performing lead sources, most effective sales reps, and optimal times to connect with prospects.
5-star content generation. Coming up with fresh content ideas and writing blog posts, emails, and social media updates can sap a lot of time and mental energy. AI tools can generate content ideas, draft full blog posts or social media updates, and even create email templates tailored to your brand voice and audience.
They may not win any Pulitzer prizes, but they can get the job done. Combine this with great human writers and editors, and you can achieve a lot.
What to look for in an AI sales tool
Finding the right AI sales tool for your team can make or break your attempts at automation. You want a tool that plays nicely with your existing tech stack, provides actionable insights, and boosts productivity without requiring a master's degree in IT to operate.
Look for integrations with your CRM, marketing automation, and other sales tools. The last thing you need is yet another siloed system that doesn’t talk to the rest of your software. AI tools that integrate with the tech you already use will make your life much easier. No one has time to manually input data between platforms or try to make sense of insights that don’t match up.
Speaking of insights, your AI sales tool should provide recommendations that you can actually act on. Fancy charts and graphs are nice to look at, but if you can’t determine how to apply that information to your sales process, what’s the point? Look for a tool that gives clear next steps for optimizing your sales funnel and closing more deals.
Ease of use is key. You want a tool that’s powerful but doesn’t require a computer science degree to navigate. Intuitive interfaces, simple workflows, and the ability to start using the basic features quickly are must-haves. If the tool is too complicated, your team won’t adopt it and you’ll never achieve the productivity gains and cost savings AI sales tools promise.
Proper support and training. Implementing new tech can be disruptive. Does the vendor providing the AI tool offer robust support and training for your team? This helps with a smoother transition and ensures you quickly get maximum value from the investment.
The sky should be the limit. AI tools should grow as your business grows. Can you easily add more users or upgrade features as your sales team expands and your needs evolve? Choosing a scalable platform helps avoid unnecessary and time-consuming changes down the road.
Top-tier security and data privacy. In today's world, security is paramount, especially when an AI tool is handling sensitive sales and customer data. Things like data handling and encryption should be top of mind.
All of the tools on our list meet these requirements.
But if you want to look for tools outside of this list, following these points won’t hurt.
A breakdown of the 20 best AI sales tools by category
Unlike other AI tools that focus on a single function, Lindy acts as an AI command center, allowing you tocreate and manage a squad of personalized and interconnected AI assistantstailored to your unique needs.
With Lindy, you also have access to over 3,000 out-of-the-box integrations with your existing tools, allowing your army of “Lindies” to pretty much do it all.
Here are some examples:
Sales and marketing: Automate outreach, generate personalized emails, conduct market research, create content (e.g., blog posts, social media captions), and more.
Thorough data analysis: Extract insights from podcasts, summarize articles, identify trends, and perform sentiment and competitor analysis. You can even task Lindies to reveal patterns and trends to help you make better decisions.
Personal productivity: Schedule meetings, take notes, set reminders, manage tasks, and find information online.
Customer support: Answer questions, gather feedback, and resolve issues quickly. After embedding it on your site, it can quickly start answering questions with powerful NLP (Natural Language Processing) capabilities for completely personalized, natural responses. It’s a 24/7 dedicated support team.
Design Lindies around your unique workflows: Automate repetitive, boring jobs and move information between different tools or platforms (e.g., automatically update your Zoho CRM with data from a Google Sheet).
No-code: Using Lindy doesn’t require any coding expertise, even if you’re creating a new template from scratch. But, just as an FYI, Lindies can code with the best of ‘em — if needed.
By creating your AI squad with Lindy, you can expect:
Increased efficiency: Spend less time on tedious tasks and more time on strategic work.
Extremely boosted productivity: Have a team of 24/7 assistants collaborating for as many tasks as you need.
Data-driven decision making: Gain valuable insights to support your business strategies.
An improved experience for customers: With Lindy, you’ll provide faster, more personalized service in 13+ languages.
Pricing: Lindy offers a 7-day free trial and is just $49/mo after.
Best AI data collection tools
Actionable data is one of the Holy Grails of sales. These tools can help you gain a competitive edge fast:
Double acts as a powerful research assistant, using the internet and GPT-based technology. Ideal for teams who need to quickly gather company information or find LinkedIn profiles for lead generation.
Tactic unlocks accurate and comprehensive data to help sales teams close more deals. If you need better targeting, detailed insights, and insights from various platforms, Tactic is a great option.
Best features:
Automates audience, prospect, and customer research
Provides better-fitting target accounts and intent triggers
Bitskout makes document processing easier by automating information extraction from sources like invoices, purchase orders, and more. It's great for teams who want to save time on data entry and easily integrate extracted data into their workflows.
Best features:
Creates custom plugins for data extraction
Automates content validation workflows
Integrates with your existing tools
Pricing: Contact Bitskout for a quote.
Best sales automation AI tools
Sales automation is all about helping teams do more with less, streamlining their day-to-day job by automating repetitive tasks and providing interconnected tools.
GetCargo Extension is an OpenAI-powered (the geniuses behind ChatGPT) add-on that helps sales and marketing teams work more efficiently. Ideal for teams who want to create sales content quickly and optimize their sales processes.
Best features:
AI-powered templates for emails, ads, and blog posts
Automates lead and account scoring
Identifies cross-selling and upselling opportunities
n8n is a powerful low-code workflow automation platform that allows you to connect different tools and APIs. It's ideal for teams who want a flexible, customizable solution with self-hosting options and a strong community for support.
Best features:
Connects third-party APIs and internal tools
Allows for custom functions, logic, and app integration
Rows is a collaborative spreadsheet platform that goes beyond basic functionality. It's a great choice for teams who want to streamline workflows, automate tasks, and easily share their work in a centralized space.
Best features:
Powerful spreadsheet capabilities with enhanced sharing
Integrates with data services and popular business apps
Automates lead generation, report creation, and daily processes
Pricing: Starts at $15 per user per month, with a free, limited plan available.
Sales engagement and outreach software
Outreach is synonymous with closing deals. These AI sales tools help you reach out to new prospects, follow up more easily, and ensure that no lead stays cold.
Outplay is an all-in-one sales engagement platform that streamlines outreach and helps sales teams close more deals. Ideal for teams needing multi-channel capabilities, advanced reporting, and integrations with popular CRMs.
Best features:
Multi-channel outreach and automation tools
Prospect tracking and lead-sourcing marketplace
Meeting scheduler, power dialer, and AI conversation insights
Transforms sales engagement without the need for multiple solutions
Pricing: Starts at $79 per user per month, with a free, limited version available.
Woodpecker is a user-friendly cold email tool designed to help B2B organizations personalize their outreach efforts. Ideal for teams needing automated emailing, customizable delivery, and insights to optimize their email campaigns.
Best features:
Automates email tasks and allows for personalization
Provides open and response rate statistics
Offers transparent and easy-to-use subscriber list management
Buzz uses AI-driven algorithms to analyze trends and data points for investment opportunities. The platform searches social media, news, and other sources to detect chatter about specific stocks or industries.
It's also a frictionless sales engagement platform for revenue teams, streamlining prospecting activities and helping teams engage with more prospects to close more deals.
Best features:
Identifies investment opportunities based on trends
Apollo is a comprehensive sales intelligence platform that provides a range of tools to help out with prospecting, engagement, and revenue generation. Ideal for teams who need a robust contact database, automated engagement tools, and data-driven insights for their sales strategy.
Best features:
Vast database with over 260 million contacts
Engagement suite for scaling outbound activities
AI-powered recommendations and analytics
Pricing: Starts at $49 per user per month, with a free, limited version.
Sales insight tools
Sometimes, the information is there, but you need the right set of eyes to interpret it. These AI sales tools help you capture and analyze that information to produce actionable results.
MeetGeek is an AI-powered meeting assistant that helps teams capture and share meeting insights. Ideal for teams looking to improve meeting efficiency, customer engagement, and internal communication.
Best features:
Records and transcribes meetings
Summarizes key points for easy reference
Identifies areas for meeting improvement
More affordable alternative to tools like Gong and Chorus
Pricing: Starts at $15 per user per month, with a free version available if you want to get your bearings.
Nektar is a no-code data collection tool that automatically captures sales activity and contact information from various channels. It is perfect for teams that want to enrich their CRM data without manual input from sales reps.
Best features:
Captures data from email, calendar, meetings, and social media
Syncs data with Salesforce objects (Account, Opportunity, Lead)
Improves sales productivity and revenue predictability insights
Pricing: Requires booking a demo for pricing information.
Humantic AI uses behavioral analysis to help sales teams understand their prospects better. It's great for teams who want to personalize outreach, build stronger relationships, and close more deals.
Best features:
Predicts prospect preferences and communication styles
Clearbit helps businesses gather and analyze customer and prospect data. It's ideal for teams looking to improve targeting, marketing campaigns, and decision-making through enhanced customer insights.
Best features:
Collects data from various public and private sources
Enriches CRM with company and contact information
Provides insights into customer behavior and interests
Pricing: Requires booking a demo for pricing information.
Momentum streamlines sales workflows without the need for coding. It's a great choice for teams wanting to automate tasks, improve collaboration, and reduce time switching between tools.
Best features:
Integrates with popular sales tools (Slack, Salesforce, etc.)
Automates deal processes and approvals
Enhances efficiency through a Slack-first approach
Pricing: Requires booking a demo for pricing information.
AI copywriting & writing assistance tools
We know that writing is one of the most important parts. And AI can help you produce great sales content, from blog posts to high-performing cold-lead emails — in a fraction of the time.
These tools can help you get there with far less effort:
Warmer is an AI-powered tool that helps you personalize your outreach at scale. It's great for teams who want to add a human touch to their prospecting emails without sacrificing time and efficiency.
Best features:
Generates personalized icebreakers for sales emails
Learns from data on LinkedIn profiles and websites
Helps you connect with prospects in a meaningful way
Lavender is an AI-powered email assistant that helps you write better sales emails. Ideal for teams who want to improve their email communication, save time, and boost their success rate.
Best features:
Analyzes your emails and provides real-time feedback
Offers suggestions to improve clarity, tone, and persuasiveness
Free plan available for individuals and job seekers
Pricing: Paid plans start at $25/mo, with a free version.
Regie helps you create and optimize personalized sales campaigns. It's a great choice for teams looking to improve the effectiveness of their outreach with data-driven insights.
Best features:
Generates custom prospecting emails, scripts, and social media interactions
Provides data-driven insights on campaign performance
Offers timing recommendations to optimize touchpoints
Document360 is all about creating a powerful knowledge base for your customers and your internal teams, writing manuals, and helping out with copywriting tasks.
Best features:
Features for self-service support
AI tools to assist with content creation.
Generate API documentation for developers
Integrate with numerous tools, and it allows for both public-facing and private (internal) knowledge bases.
Pricing: Starts with a free plan, paid tiers scale based on the number of "projects" and start at $149/project/month.
Tips for getting the most from AI sales tools
Once you’ve invested in some AI sales tools, it’s time to put them to work for you. But they won’t magically solve all your problems — you’ve got to get in there and maximize their potential.
Here are a few tips to get the most bang for your AI buck:
Train the tools on your data. The more data you feed the AI, the smarter it gets. Upload your CRM data, email history, call transcripts — the more context the AI has about your company and customers, the better insights it can provide.
Integrate with your current tools. Make sure any AI sales tools you choose integrate with the software you already use, like your CRM, marketing automation platform, and email service. The easier they are to implement, the more likely you’ll actually use them.
Review and revise. Don’t just pray for the best. Check on their predictions and suggestions regularly and make adjustments as needed. You know your business and customers best, so you need to guide the AI to make the most relevant recommendations.
Should you use AI sales tools over humans?
Do all these AI sales tools mean that you’re going to have to give all of your valuable human employees a pink slip in the near future?
Short answer: No way! While AI can boost productivity and efficiency, humans still reign supreme for relationship building and complex deals.
Leave the mechanical, boring stuff to AI. Let the bots handle the boring stuff like reviving cold leads, mass email campaigns, and data entry so your reps can focus on strategic priorities. If your reps spend half their day on admin work, AI could free up 20+ hours a week for stuff that’s far more mission-critical.
Leave the human touch to people. For all AI’s advantages, it can’t replicate the human touch. People buy from people, and relationships are the foundation of sales. AI may be able to start conversations, but it can’t build real rapport or navigate nuanced, high-level deals. When it comes to closing complex, multi-stakeholder deals or nurturing long-term clients, people are still better suited for the job.
Do keep in mind that about 33% of clients in the current market want a seller-free purchase when buying a product. And they should be considered as well. But in the grand scheme of things, nothing beats people.
Perfectly balanced, as all things should be. The reality is AI and humans each have a role to play. An AI+human partnership, where reps leverage AI to be more efficient and strategic in their outreach, may be the ultimate solution. AI handles the repetitive tasks, while reps focus on high-value activities like strategic conversations, relationship building, and complex deal negotiation.
Together, AI and humans can achieve far more than either could alone.
In short, the most successful sales teams of the future will adopt a balanced, hybrid approach where AI and people work together in harmony.
Frequently asked questions
How soon can I expect results from AI sales tools?
AI tools need time to learn your data and processes before they become truly useful. Expect a few months of setup and training before the real magic happens. These tools are designed to boost productivity and results over the long run, not overnight.
Do AI sales tools actually replace human salespeople?
AI will augment and empower human sales teams, not replace them. AI handles time-consuming tasks like data entry, lead scoring, and scheduling so your salespeople can focus on what they do best: building relationships and closing those hard deals. But AI does make your top-performing reps even more effective.
Which AI sales tools integrate with my existing tech stack?
Most AI sales tools are designed to play nice with popular CRMs like Salesforce, HubSpot and Pipedrive. Some also integrate with tools for email outreach, calendar management and more. Check if the tools on your shortlist integrate with the software you already use to avoid extra costs and hassle. The more integrated your tech stack, the more powerful it becomes.
How much do AI sales tools cost?
Pricing for AI sales tools varies but typically ranges from $30 to $150 per user per month. Many offer monthly or annual subscription plans. Some tools are priced based on the number of contacts or companies in your database. Many offer free trials, so you can evaluate tools before committing to a purchase. For small teams, look for tools with affordable starter plans to get experience with AI before scaling up.
What questions should I ask vendors about their AI sales tools?
Ask about data privacy, security compliance, and how they handle your company’s data. Inquire about the types of training data and algorithms used to build their AI models. Ask for customer case studies and metrics around increases in productivity, revenue, or other KPIs. Request a demo to see the tool in action and determine if the interface and experience match your needs.
The more you understand about a vendor’s AI and track record, the better equipped you’ll be to choose the right tool.
Summing up
While AI will never fully replace human empathy and finesse, these data-driven, revolutionary AI tools can give your sales game a major boost.
Just remember: It’s not an either/or scenario. We’re not talking about the extremes of doing old-school office work like it’s 1992 or embracing a completely robotic, heartless workplace.
Hybrid teams get the best results, and if you play your cards right, these AI tools will offer you and your team the chance to hit new, mouth-watering sales milestones.
