Top 20 Demandbase Competitors & Alternatives in 2025

Looking for a Demandbase alternative that can do more without breaking your budget? We’ve identified the top 20 competitors for 2025, from the best overall solutions like ZoomInfo to data enrichment powerhouses like Clearbit.

Whether you're a small business just starting with ABM or a large enterprise seeking advanced features and integrations, this guide is for you.

In this article, you'll learn:

• Key features and limitations of Demandbase
• Top 20 Demandbase competitors and alternatives
• How Lindy enhances ABM platforms like Demandbase
• Answers to frequently asked questions about Demandbase and its competitors
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The top 20 Demandbase competitors in 2025: TL;DR

Here's a quick rundown of the top Demandbase competitors with a concise description to help you remember their strengths:

1. ZoomInfo: The best all-in-one solution for managing multiple go-to-market functions.
2. Terminus: Best for marketing teams seeking advanced ABM campaign features.
3. RollWorks: Easiest-to-use ABM platform for HubSpot-centric businesses.
4. 6sense: Great choice for predictive analytics and buyer journey insights.
5. Bombora: Recommended for deep intent data and identifying companies in the buying cycle.
6. Madison Logic: Best for multi-channel ABM and full-funnel engagement.
7. TechTarget's Priority Engine: Best for reaching active B2B tech buyers.
8. Jabmo: Ideal for omnichannel personalization and creating a strong brand presence.
9. Clearbit by HubSpot: Great for data enrichment and personalized customer interactions.
10. Dun & Bradstreet: Good for extensive business data and risk management insights.
11. Marketo Engage: Recommended for comprehensive marketing automation and lead nurturing.
12. Apollo.io: Best for sales-focused features and automated outreach.
13. Foundry: Great option for reaching and engaging a large audience of tech buyers.
14. LeadIQ: Best for capturing and enriching lead data, especially from LinkedIn.
15. LinkedIn Sales Navigator: Great for maximizing your sales efforts on LinkedIn.
16. Lusha: Best for accurate contact data and real-time enrichment.
17. Dropcontact: Ideal for automated data cleansing and maintaining data quality.
18. Integrate: Best for aligning marketing and sales efforts and improving lead management.
19. Metadata.io: Good for AI-powered ABM campaign automation and optimization.
20. Cognism: Recommended for global contact data and ensuring data compliance.
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What is Demandbase?

Demandbase is a leading Account-Based Marketing (ABM) platform that helps businesses identify, target, and engage their most promising accounts. 

Key features:

• ABM tools: Demandbase offers a suite of ABM tools, including account identification, web personalization, campaign orchestration, and sales intelligence. 
• Intent data: Demandbase provides access to valuable intent data, which reveals which accounts are actively researching topics related to your products or services. 
• Analytics: Demandbase provides robust analytics and reporting capabilities, allowing you to measure the effectiveness of your ABM campaigns and track key metrics like engagement, pipeline influence, and ROI.
• Personalization: Demandbase lets you customize your website and marketing messages for each target account, creating a more engaging and relevant experience that resonates with key decision-makers.
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Limitations of Demandbase

While Demandbase is a powerful ABM platform, it does have some limitations. Here are some potential drawbacks to consider:

High pricing

Demandbase's pricing can be a significant hurdle for small to mid-sized businesses with limited budgets.

• Solution: Platforms like Apollo.io provide a more budget-friendly option with tiered pricing.

Complex onboarding

Demandbase can have a steep learning curve for non-technical teams.

• Solutions: 6sense is known for its intuitive interface despite its advanced features. Also, RollWorks is designed for ease of use with a simple setup process.

Limited customization for SMBs

Demandbase is primarily designed for large enterprises.

• Solutions: Terminus, for instance, offers flexible customization options to suit different needs. There’s also ZoomInfo, which provides a range of configurations to cater to various business sizes.

Integration limitations

Demandbase can have limited native integrations with niche tools.

• Solutions: There’s Clearbit by HubSpot, which has strong integration capabilities within the HubSpot ecosystem.

Support availability

Demandbase is not exactly praised for its customer support offerings.

• Solutions: Cognism is generally lauded for its customer support. LeadIQ is also known for its responsive support team.
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How we chose the best Demandbase alternatives

Here's how we identified the top Demandbase alternatives:

• Ease of use: We prioritized platforms with intuitive design and a quick onboarding experience.
• Key ABM features: The platforms on our list offer robust intent data, account insights, and personalization capabilities.
• Integration capabilities: We evaluated each tool for compatibility with popular CRM and marketing automation systems.

Additional criteria include whether or not they have solid analytics and reporting tools and if they value compliance and adherence to data security regulations.
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Top 20 Demandbase competitors in 2025

1. ZoomInfo

Think of ZoomInfo as the Swiss Army knife of go-to-market solutions. Need contact data? Check. Company insights? Check. Marketing tools? Check. Sales intelligence? Check. 

They even have a chatbot and a feature they tout as "conversational intelligence" to help you analyze sales calls and improve your team's performance.

Advantages over Demandbase

• One-stop shop: ZoomInfo offers a complete suite of tools, so you can manage almost every aspect of your go-to-market strategy in one central hub.
• Sales call analysis: ZoomInfo's conversational intelligence gives you the insights you need to fine-tune your sales pitches and close more deals.
• Chatbot automation: Their chatbot can handle basic customer interactions, freeing up your team to focus on higher-value tasks.

Limitations

• Spread a bit thin: While ZoomInfo offers a wide range of features, they might not be the absolute best in any specific area. 
• Integration challenges: Their growth through acquisitions could lead to some bumps in the road when it comes to integrating different tools and platforms.

Ideal users

ZoomInfo is a solid choice for larger organizations that need a single platform to manage multiple go-to-market functions. If your team juggles marketing, sales, operations, and even talent acquisition, ZoomInfo can bring everything under one roof.

It's particularly well-suited for companies with complex sales processes with a need to align different departments around a unified strategy.

Pricing

You'll need to contact their sales team for a custom quote.

Final verdict

ZoomInfo is a strong contender, especially if you value having all your tools in one place. However, if you're looking for the absolute best-in-class solution for a specific function (like advanced analytics advertising), you might need to consider a more specialized tool.

2. Terminus

Terminus is the ABM platform that puts marketers in the driver's seat. They offer a powerful suite of tools for creating personalized web experiences, launching targeted ad campaigns, and automating your marketing outreach.

Advantages over Demandbase

• Marketing-centric: Terminus is laser-focused on marketing, so you can expect top-notch features in this area, including advanced website personalization and a wide array of advertising options.
• Advertising powerhouse: They go beyond basic display ads with support for social media, retargeting, and even audio advertising. You can even embed personalized ads in your email campaigns to boost engagement.
• Streamlined campaign management: Terminus makes it easy to orchestrate complex ABM campaigns, from targeting your ideal customers to measuring your results.

Limitations

• Sales features take a backseat: While Terminus offers some sales-focused features, they aren't as robust as those found in some Demandbase competitors.
• Chatbot automation: Their chatbot is more geared towards automation than human-like interactions, which might not be ideal for all use cases.

Ideal users

Terminus is a perfect fit for marketing teams that want to take their ABM campaigns to the next level. If you're looking to create personalized website experiences, target your ads with precision, and automate your marketing outreach, Terminus has the tools you need. 

Pricing

Terminus keeps their pricing under wraps, You'll need to contact their sales team for a custom quote to get the full picture or get a demo.

Final verdict

Terminus is a marketing automation powerhouse that can help you generate more leads and close more deals. However, if you need a platform with equally strong sales features, you might need to supplement it with another tool.

3. RollWorks

RollWorks makes account-based marketing accessible to small and medium-sized businesses. If you're looking for a user-friendly, budget-friendly option that integrates seamlessly with your CRM, RollWorks does the job.

Advantages over Demandbase

• Account-based advertising: RollWorks provides a platform for executing account-based advertising campaigns across various channels, including display, social media, and email. 
• HubSpot harmony: They have a wide range of integrations with HubSpot, making it a natural extension of your existing CRM and marketing automation tools.

Limitations

• Feature light: As a more affordable option, RollWorks doesn't have the same depth of features as some of the bigger players in the ABM space.
• Sales intelligence gap: They don't offer the same level of sales intelligence and buyer intent data as some other platforms, which could limit your ability to spot and prioritize your hottest leads.

Ideal users

RollWorks is perfect for small and medium-sized businesses that use HubSpot CRM and want an affordable way to dip their toes into the waters of ABM.

Pricing

RollWorks does not disclose its pricing publicly. You’ll need to request a quote or schedule a demo.

Final verdict:

RollWorks is a great entry point into the world of ABM for smaller businesses. However, if you need advanced features or deep sales intelligence, you might find yourself needing a more solid solution down the line.

4. 6sense

If ZoomInfo is the Swiss Army knife, then 6sense is the ABM crystal ball. They leverage AI and big data to predict which accounts are most likely to convert, allowing you to focus your energy on the hottest leads. 

Advantages over Demandbase:

• Predictive prowess: 6sense has a knack for predicting buyer intent, helping you prioritize your sales and marketing efforts and strike while the iron is hot.
• Buyer journey mapping: 6sense helps you understand exactly where your prospects are in their buying journey, allowing you to tailor your approach and deliver the right message at the right time.
• Account identification: Identify and prioritize your most promising accounts with laser-like accuracy, making sure that your team spends its time on the deals with the highest potential.

Limitations:

• Data accuracy concerns: While 6sense boasts powerful predictive capabilities, some users have raised concerns about the accuracy of their data.
• Implementation hurdles: Getting 6sense up and running can be a bit like assembling a complex puzzle. You might need some technical expertise or assistance from their team to get everything working smoothly.

Ideal users

6sense is a good fit for larger organizations with dedicated sales and marketing teams who need a robust ABM platform with strong predictive capabilities. If your company has a complex sales cycle with multiple decision-makers, 6sense can help.

Pricing

You'll need to contact their sales team for a custom quote or book a demo.

Final verdict

6sense is a powerful ABM platform that can give you a serious edge in predicting and pursuing your most promising deals. A potential downside, though, is the cost (which isn’t public but estimated to be high with so many features available) and implementation complexity. 

5. Bombora

Bombora gathers intent data from a massive network of B2B websites to tell you which companies are actively researching topics related to your products or services. Think of them as your market intelligence spy, providing valuable intel on your target accounts.

Advantages over Demandbase

• Intent data expertise: Bombora specializes in intent data, providing deep insights into your target market's interests and helping you pinpoint companies that are actively in the buying cycle.
• Company Surge insights: Their proprietary Company Surge data gives you a clear picture of which companies are showing a surge in interest in your specific offerings, allowing you to prioritize your outreach efforts.
• Extensive data network: Bombora gathers data from a vast network of sources, giving you a full view of market intent and reducing the risk of blind spots.

Limitations

• Limited individual details: While Bombora excels at specifying interested companies, it doesn't always provide detailed information about specific decision-makers within those accounts.
• Integration challenges: Bombora lacks direct integration with some contact databases, which can create extra steps in your workflow and slow down your outreach efforts.

Ideal users

Bombora is a valuable tool for B2B companies with longer sales cycles and subtle buying signals. If you need to understand your target market's interests and prioritize your outreach efforts based on real-time buying signals, Bombora can be a valuable asset. 

Pricing

Bombora doesn't publicly disclose pricing, so you'll need to contact their sales team for a custom quote or schedule a demo.

Final verdict

Bombora is a powerful tool for understanding buyer intent and prioritizing your sales and marketing efforts. It's important to be aware, though, that it may require some extra effort to integrate with your existing tools and workflows.

6. Madison Logic

Madison Logic lets you reach your target audience wherever they are. They offer a multi-channel approach that combines targeted advertising, content syndication, and social media engagement to help you connect with your ideal customers across their entire buying journey.

Advantages over Demandbase

• Full-funnel engagement: Madison Logic helps you engage prospects at every stage of the buyer journey, from initial awareness to final purchase.
• Intent-driven targeting: They use intent data to pinpoint your ideal customers when they're actively researching solutions like yours, increasing the effectiveness of your outreach.
• Multi-channel mastery: Reach your audience across a variety of channels, including display advertising, social media, and content syndication, confirming that your message gets through.

Limitations

• Technical setup: Getting started with Madison Logic can require some technical expertise, which might necessitate bringing in outside help or dedicating internal resources to the implementation process.
• Room for improvement in reporting: Some users have noted that Madison Logic's reporting features could be more robust and provide deeper insights into campaign performance.

Ideal users

Madison Logic is a good fit for B2B companies with complex sales cycles and a need to reach multiple decision-makers within their target accounts. 

If you're looking to engage your audience across a variety of channels and guide them through a multi-stage buying journey, Madison Logic offers the tools and expertise to make it happen.

Pricing

Madison Logic doesn't publicly disclose pricing, so you'll need to contact their sales team for a custom quote or sign up for a demo.

Final verdict

Madison Logic is a valuable tool for multi-channel ABM. For companies with the resources and expertise to leverage its full potential, Madison Logic can be a powerful engine for driving engagement and accelerating deals.

7. TechTarget's Priority Engine

TechTarget's Priority Engine is like having a VIP pass to a club of active B2B tech buyers. They provide access to a community of engaged professionals actively researching solutions like yours, allowing you to connect with them directly and deliver targeted messages.

Advantages over Demandbase

• Direct buyer access: Reach active tech buyers already engaging with TechTarget's content and actively seeking solutions in your market.
• High-quality leads: TechTarget's audience consists of qualified professionals actively researching solutions, increasing the likelihood of engagement and conversion.

Limitations

• Tech-centric focus: Priority Engine is specifically designed for B2B tech companies, so it might not be suitable for businesses in other industries.
• Limited network reach: Your reach is limited to buyers within TechTarget's network, which might not encompass your entire target market.
• Integration hurdles: Integrating Priority Engine with your existing systems may require some effort and technical expertise.

Ideal users

TechTarget's Priority Engine is a great choice for B2B tech companies that want to connect with active buyers who are already engaged with relevant content. If you're looking for high-quality leads and a content-driven approach to ABM, Priority Engine may be just for you. 

Pricing

TechTarget doesn't publicly disclose pricing for Priority Engine, but you can get their demo. 

Final verdict

Priority Engine is a valuable resource for B2B tech companies looking to connect with active buyers. 

While its focus on the tech industry and reliance on TechTarget's network may be limiting factors for some companies, its ability to deliver high-quality leads and facilitate content-driven engagement makes it a strong contender in the ABM space.

8. Expandi’s Jabmo

Expandi’s Jabmo is the ABM platform that's all about making a lasting impression. They specialize in helping you create personalized experiences for your target accounts across every touchpoint, from your website and ads to your emails and sales interactions. 

Advantages over Demandbase

• Omnichannel personalization: Jabmo helps you deliver a consistent, personalized experience across all channels, ensuring your brand message is always on point.
• Deep account insights: Gain a granular understanding of your target accounts' engagement and intent, allowing you to tailor your approach and improve your campaigns for maximum impact.
• Sales enablement: Jabmo provides tools and resources to help your sales team to engage with prospects more effectively, leading to stronger relationships and faster deal closures.

Limitations

• Reporting could be more robust: Some users have noted that Jabmo's reporting features could be more comprehensive and provide deeper insights into campaign performance.
• Integration limitations: While Jabmo integrates with major CRM and marketing automation platforms, there may be some limitations in terms of connecting with more specialized tools in your tech stack.
• Pricing opacity: Jabmo doesn't publicly disclose its pricing, which can make it difficult to compare its costs with other ABM solutions.

Ideal users

Jabmo is a good fit for B2B companies that prioritize custom experiences and want to create a strong brand presence across all channels. If you're looking to engage your target accounts with tailored messaging and build lasting relationships, Jabmo may be your match.

Pricing

Jabmo doesn't publicly disclose their pricing, so you'll need to contact their sales team or give it a try with a demo.

Final verdict

Jabmo offers a powerful platform for creating personalized ABM campaigns that resonate with your target audience. While their reporting and integration capabilities could be improved, their focus on omnichannel personalization and sales enablement gives them an edge. 

9. Clearbit by HubSpot

Clearbit is now under the HubSpot Breeze Intelligence umbrella. They specialize in enriching your contact data with valuable insights, helping you understand your customers better and personalize your outreach.

Advantages over Demandbase

• Data enrichment expertise: Clearbit excels at enriching your existing contact data with valuable details like demographics, firmographics, and social media information, giving you a more complete picture of your customers.
• Real-time insights: Get up-to-the-minute information on your target accounts, allowing you to tailor your messaging and outreach based on their current needs and activities.
• HubSpot integration: As part of the HubSpot family, Clearbit integrates with HubSpot's CRM and marketing automation tools, simplifying your workflows and guaranteeing data consistency.

Limitations

• HubSpot-centric: While Clearbit can integrate with other platforms, its tight integration with HubSpot might make it less appealing for companies that use other CRM or marketing automation solutions.
• Credit-based system: Clearbit's credit-based system for data enrichment can be a bit confusing and potentially lead to unexpected costs if you're not careful.
• Limited effectiveness with consumer domains: Clearbit's data enrichment capabilities are primarily focused on business domains, so it might not be as effective for companies that also target individual consumers.

Ideal users

Clearbit is a valuable tool for B2B companies that rely heavily on data to make decisions and want to personalize their customer interactions. If you're looking to enrich your contact data, segment your audience more effectively, and tailor your messaging for greater impact, Clearbit can be a powerful ally. 

Pricing

Clearbit is now part of HubSpot’s Breeze Intelligence platform. It’s treated as an add-on that’s $42 per month and works based on credits. 

Final verdict

Clearbit offers a powerful suite of data enrichment tools that can help you understand your customers better and personalize your outreach.

Its tight integration with HubSpot makes it a natural choice for companies already using that platform, but its credit-based system and focus on business domains might be limiting factors for some.

10. Dun & Bradstreet

Dun & Bradstreet is like the grandfather of business data. They've been around for over 180 years, providing companies with the information they need to make informed decisions about their customers, partners, and suppliers.

Advantages over Demandbase

• Extensive data coverage: Dun & Bradstreet boasts a massive database of business information, covering millions of companies worldwide and providing deep insights into their financial health, operations, and risk profiles.
• Data accuracy and reliability: With a long history of data collection and verification, Dun & Bradstreet is known for the accuracy and reliability of its information, reducing the risk of basing your decisions on outdated or incorrect data.
• Risk management tools: Dun & Bradstreet offers a range of risk management tools that can help you assess the financial stability of your customers and partners, mitigating potential risks and protecting your business.

Limitations

• Traditional focus: Dun & Bradstreet's traditional focus on credit reporting and risk management might not fully align with the needs of modern ABM strategies that prioritize personalized engagement and multi-channel outreach.
• Less agile than newer platforms: As a more established company, Dun & Bradstreet might not be as agile or innovative as some of the newer ABM platforms that are constantly pushing the boundaries of technology and features.

Ideal users

Dun & Bradstreet is a good fit for companies that need reliable business data for a variety of purposes, including credit risk assessment, supplier evaluation, and market research.

Pricing

Dun & Bradstreet doesn't publicly disclose their pricing, so you'll need to contact them directly.

Final verdict

Dun & Bradstreet is a trusted source of business information with a long history of accuracy and reliability. While its traditional focus and pricing structure might not be ideal for all ABM strategies, its extensive data coverage and risk management tools make it a valuable resource.

11. Marketo Engage (Adobe)

Marketo Engage, now part of the Adobe Experience Cloud, is a seasoned ABM veteran. They've been a leading marketing automation platform for years, helping businesses of all sizes engage their audiences and drive revenue. 

Advantages over Demandbase

• Marketing automation expertise: Marketo Engage offers a deep suite of marketing automation features, including lead nurturing, email marketing, and campaign management, allowing you to orchestrate complex campaigns with ease.
• Lead management and scoring: Marketo Engage provides robust tools for managing and scoring leads, helping you prioritize your efforts and focus on the most promising opportunities.
• Integration with Adobe Experience Cloud: As part of the Adobe ecosystem, Marketo Engage integrates seamlessly with other Adobe Experience Cloud solutions, providing a unified platform for managing your entire customer experience.

Limitations

• Can be complex: Marketo Engage's extensive features and functionalities can be overwhelming for some users, particularly those new to marketing automation.
• Steep learning curve: Mastering Marketo Engage's full capabilities can take time and require dedicated training resources.

Ideal users

Marketo Engage is a good fit for larger businesses with dedicated marketing teams that need a comprehensive marketing automation platform.

If you're looking to orchestrate complex campaigns, nurture leads effectively, and manage your entire customer journey, Marketo Engage is one of the strongest Demandbase competitors.

Pricing

Marketo Engage doesn't publicly disclose its pricing. You can get quotes by contacting them directly. 

Final verdict

Marketo Engage is a powerful marketing automation platform with a proven track record. Its extensive features and integration with the Adobe Experience Cloud make it a valuable asset for larger businesses, though its complexity and cost might be barriers for some.

12. Apollo.io

Apollo.io is an ABM platform with a built-in sales assistant. They offer a suite of tools to help you find, engage, and convert your ideal customers, from prospecting and outreach to sales intelligence and automation. Think of them as your all-in-one sales enablement sidekick.

Advantages over Demandbase

• Sales-focused features: Apollo.io prioritizes sales-focused features like lead scoring, email sequencing, and automated outreach, making it a powerful tool for sales teams.
• Extensive contact database: Access a vast database of contacts and company information, allowing you to quickly identify and connect with key decision-makers.
• Chrome extension: Their Chrome extension makes it easy to find and capture contact information while browsing LinkedIn and other websites, streamlining your prospecting efforts.

Limitations

• Data accuracy: While Apollo.io offers a large contact database, some users have reported concerns about the accuracy of the information, which could lead to wasted time and effort.
• Limited reporting: Apollo.io's reporting features could be more robust, providing deeper insights into campaign performance and sales activity.
• CRM integration challenges: While Apollo.io integrates with major CRM platforms, some users have reported challenges with syncing data and maintaining consistency across systems.

Ideal users

Apollo.io is a good choice for sales-driven firms that need a platform for prospecting, outreach, and sales engagement. If you're looking to simplify your sales process, automate your outreach, and gain valuable insights into your target accounts, Apollo.io is worth considering. 

Pricing

Apollo.io offers a free plan and paid plans starting at $49 per user per month.

Final verdict

Apollo.io is a valuable tool for sales teams looking to boost their productivity and close more deals. Its focus on sales enablement and automation makes it a strong contender in the ABM space, but it's important to be aware of potential data accuracy issues and integration challenges.

13. Foundry

Foundry, formerly IDG Communications, is like an ABM platform with a media mogul's connections. They leverage their deep roots in the tech media world to provide access to a vast network of B2B buyers and influencers. 

Advantages over Demandbase

• Access to tech buyers: Foundry's network of tech publications and events gives you access to a highly engaged audience of tech buyers who are actively seeking solutions.
• Content syndication: Foundry's content syndication services can help you distribute your content to a wider audience and generate high-quality leads.
• Account-based marketing expertise: With years of experience in the ABM space, Foundry offers a range of services and solutions to help you develop and execute effective ABM campaigns.

Limitations

• Tech-focused: Foundry's primary focus is on the technology industry, which might make it less suitable for companies in other sectors.
• Integration challenges: Integrating Foundry's solutions with your existing marketing and sales technology stack might require some effort and technical expertise.

Ideal users

Foundry is a good fit for B2B tech companies that want to reach a large and engaged audience of tech buyers. If you're looking to generate leads, build brand awareness, and position your company as a thought leader in the tech space, Foundry can be one of the most useful of Demandbase’s competitors. 

Pricing

Foundry doesn't publicly disclose its pricing, so you'll need to contact its sales team or book a demo.

Final verdict

Foundry offers a powerful platform for reaching and engaging tech buyers. Their deep roots in the tech media world and their expertise in ABM make them a valuable resource for companies looking to make a splash in the tech market, though their cost and integration challenges might be considerations for some.

14. LeadIQ

LeadIQ is an ABM platform with a built-in lead magnet. They specialize in helping you find and capture contact information for your ideal customers, making it easier to build your pipeline and connect with key decision-makers. 

Advantages over Demandbase

• Lead capture and enrichment: LeadIQ excels at capturing and enriching contact information, allowing you to build accurate and comprehensive lead lists.
• Chrome extension: Their Chrome extension makes it easy to capture contact information while browsing LinkedIn and other websites, streamlining your prospecting efforts.
• Sales automation: LeadIQ offers tools to automate your sales outreach, including email sequencing and personalized messaging, helping you connect with more prospects in less time.

Limitations

• Reliance on LinkedIn Sales Navigator: To fully leverage LeadIQ's capabilities, you'll need a LinkedIn Sales Navigator account, which adds to the overall cost.
• Data accuracy: While LeadIQ strives for data accuracy, some users have reported occasional inaccuracies in the contact information provided.
• Limited reporting: LeadIQ's reporting features could be more robust, providing deeper insights into campaign performance and lead engagement.

Ideal users

LeadIQ is a good fit for sales-driven organizations that rely heavily on LinkedIn for prospecting and lead generation. If you're looking to facilitate your outreach efforts, automate your follow-up, and build accurate lead lists, LeadIQ can be a valuable tool. 

Pricing

LeadIQ offers a free plan and paid plans starting at $36 per user per month.

Final verdict

LeadIQ is a handy tool for capturing and enriching lead data, particularly for companies that rely on LinkedIn for prospecting. 

While its reliance on LinkedIn Sales Navigator and occasional data accuracy issues might be drawbacks for some, its focus on sales automation and lead generation makes it a valuable asset for many sales teams.

15. LinkedIn Sales Navigator

LinkedIn Sales Navigator is like having a personal guide to the LinkedIn ecosystem. It helps you navigate the vast network of professionals, identify your ideal customers, and build relationships with key decision-makers. 

Advantages over Demandbase

• Native LinkedIn integration: Sales Navigator is built directly into LinkedIn, giving you seamless access to the platform's vast network of professionals and real-time insights into their activities.
• Advanced search and filtering: Find your ideal customers with precision using advanced search filters that go beyond basic keywords, allowing you to target specific job titles, industries, company sizes, and more.
• Relationship-building tools: Sales Navigator provides tools to help you build and nurture relationships with your prospects, including InMail messaging, TeamLink connections, and personalized content recommendations.

Limitations

• LinkedIn-centric: While Sales Navigator excels within the LinkedIn ecosystem, it doesn't extend beyond the platform, which might limit your reach if your target audience isn't active on LinkedIn.
• Cost: Sales Navigator can be a significant investment, especially for larger teams, and its value depends heavily on your company's reliance on LinkedIn for sales and marketing.
• Limited account-level insights: While Sales Navigator provides individual-level insights, it could offer more comprehensive account-level data to help you understand the broader context of your target accounts.

Ideal users

LinkedIn Sales Navigator is a must-have for sales professionals and teams that rely heavily on LinkedIn for prospecting, relationship building, and social selling. If you're looking to expand your network, connect with key decision-makers, and stay on top of your prospects' activities, Sales Navigator can be one of the top Demandbase alternatives.  

Pricing

LinkedIn Sales Navigator offers different tiers with varying features and pricing, starting at around $79 per user per month.

Final verdict

LinkedIn Sales Navigator is a valuable tool for maximizing your sales efforts on LinkedIn. Its integration with the platform and its powerful search and relationship-building features make it a strong contender in the ABM space, but its cost and LinkedIn-centric focus might be limiting factors for some.

16. Lusha

Lusha is like the ABM platform with a sixth sense for contact information. They specialize in providing accurate and up-to-date contact details for your prospects, including direct dials and verified email addresses, making it easier to connect with key decision-makers.

Advantages over Demandbase

• Contact data accuracy: Lusha prioritizes data accuracy, using a combination of human verification and AI-powered tools to ensure the contact information they provide is reliable and up-to-date.
• Real-time enrichment: Enrich your existing contact data in real-time with Lusha's Chrome extension or API, adding valuable details like direct dials, email addresses, and company information to your CRM or marketing automation platform.
• Prospecting tools: Lusha offers a range of prospecting tools to help you identify and connect with your ideal customers, including a searchable database of business contacts and a Chrome extension that reveals contact details on LinkedIn and other websites.

Limitations

• Limited free tier: While Lusha offers a free tier, it's quite limited in terms of features and usage, which might make it difficult to fully evaluate its capabilities before committing to a paid plan.
• Data coverage: While Lusha boasts a large database of contacts, its coverage might not be as extensive as some other data providers, particularly for companies outside of North America and Europe.

Ideal users

Lusha is a good fit for sales and marketing teams that need accurate and up-to-date contact information for their outreach efforts. 

If you're tired of bounced emails, outdated phone numbers, and the frustration of inaccurate data, Lusha can help you simplify your prospecting and connect with the right people.

Pricing

Lusha offers a free plan and paid plans starting at $37 per user per month.

Final verdict

Lusha is a valuable resource for companies that prioritize data accuracy and want to make sure their outreach efforts are targeted and effective.

Its real-time enrichment capabilities and prospecting tools make it a strong contender in the ABM space, but its cost and limitations in data coverage might be considerations for some.

17. Dropcontact

Dropcontact specializes in helping you maintain a clean and accurate contact database by automatically verifying and enriching your existing data, eliminating duplicates, and ensuring consistency. 

Advantages over Demandbase

• Data quality focus: Dropcontact prioritizes data quality, using a combination of AI-powered tools and human verification to ensure your contact data is accurate, complete, and up-to-date.
• Automated data cleansing: Dropcontact automatically cleanses your existing contact data, eliminating duplicates, correcting errors, and standardizing formats, saving you time and effort.
• CRM integration: Dropcontact integrates seamlessly with popular CRM platforms, allowing you to enrich and cleanse your data directly within your existing workflows.

Limitations

• Limited features: Dropcontact's primary focus is on data quality, so it might not offer the same breadth of ABM features as some other platforms, such as account identification or predictive analytics.
• European focus: While Dropcontact is expanding its global reach, its primary focus is on the European market, which might limit its data coverage for companies targeting other regions.

Ideal users

Dropcontact is a good choice for companies that prioritize data quality and want to make sure their CRM is free of inaccurate or outdated information. 

If you're struggling with duplicate records, bounced emails, or the frustration of messy data, Dropcontact can help you clean up your act and improve your outreach effectiveness.

Pricing

Dropcontact offers a free trial and paid plans starting at €29 per month just for their email finder.

Final verdict:

Dropcontact is a great tool for maintaining a clean and accurate contact database, which is vital for effective ABM.

Its automated data cleansing capabilities and CRM integration make it one of the strongest Demandbase competitors, but its limited features might be a huge turnoff for some. 

18. Integrate

Integrate is an ABM platform that helps you connect your marketing and sales efforts, ensuring a frictionless flow of leads and data between your systems. Think of them as the ABM bridge builder, connecting your different tools and teams for a unified customer experience.

Advantages over Demandbase

• Marketing and sales alignment: Integrate focuses on aligning your marketing and sales efforts, ensuring a smooth handoff of leads and data between your different systems and teams.
• Lead generation and routing: Integrate offers tools to capture, qualify, and route leads effectively, ensuring that your sales team is always working on the hottest opportunities.
• Data enrichment and management: Integrate helps you enrich and manage your lead data, ensuring accuracy and consistency across your CRM and marketing automation platforms.

Limitations

• Limited ABM features: While Integrate excels at lead management and marketing and sales alignment, it might not offer the same breadth of ABM features as some other platforms, such as account identification or predictive analytics.
• Integration challenges: While Integrate is designed to connect your different systems, integrating it with your existing tech stack might require some effort and technical expertise.

Ideal users

Integrate is a good fit for firms that want to improve their lead management processes and align their marketing and sales efforts.

If you're struggling with a disjointed customer journey, inconsistent data, or a lack of communication between your teams, Integrate can help you bridge the gaps and create a more unified experience.

Pricing

Integrate doesn't publicly disclose its pricing, so you'll need to schedule a demo first. 

Final verdict

Integrate is a great tool for connecting your marketing and sales efforts and improving your lead management processes. Its focus on alignment and data management makes it a strong contender in the ABM space, but its limited ABM features make it lose some of its luster. 

19. Metadata.io

Metadata.io focuses on automating your demand generation and ABM campaigns, freeing you from tedious manual tasks and allowing you to focus on strategy and creativity. They’re like your ABM automation wizard, conjuring up leads and conversions with ease.

Advantages over Demandbase

• AI-powered automation: Metadata.io uses AI to automate various aspects of your ABM campaigns, including audience targeting, ad creation, and campaign optimization, saving you time and effort.
• Experimentation and optimization: Metadata.io makes it easy to experiment with different campaign elements and optimize your performance based on real-time data, ensuring you're always getting the most out of your efforts.
• Multi-channel reach: Reach your target audience across a variety of channels, including LinkedIn, Facebook, and Google Ads, with Metadata.io's unified ad management platform.

Limitations

• Marketing focus: Metadata.io's primary focus is on marketing automation, so it might not offer the same depth of sales-focused features as some other ABM platforms.
• Learning curve: While Metadata.io strives for user-friendliness, mastering its full capabilities might require some time and dedicated training.

Ideal users

Metadata.io works well for B2B companies that want to automate their demand generation and ABM campaigns and free up their marketing teams to focus on higher-level tasks. 

If you're looking to streamline your workflows, improve your campaigns, and reach your target audience across multiple channels, Metadata.io is worth considering.

Pricing

Metadata.io doesn't showcase its pricing publicly, so it’s best to contact them directly or start a free trial. 

Final verdict

Metadata.io is a powerful tool for automating your ABM campaigns and improving your marketing efficiency. Its AI-powered features and multi-channel reach make it a strong contender in the ABM space, but its marketing focus may make it less attractive to some. 

20. Cognism

Cognism is a platform specialized in providing compliant and accurate contact data for businesses worldwide, helping you reach your target audience no matter where they are.

Advantages over Demandbase

• Global data coverage: Cognism provides access to a vast database of contacts and companies across the globe, allowing you to expand your reach and target new markets.
• Data compliance: Cognism prioritizes data compliance, ensuring that their data collection and processing practices adhere to international regulations like GDPR, giving you peace of mind.
• Sales intelligence: Cognism offers valuable sales intelligence, including intent data and company insights, to help you prioritize your outreach efforts and connect with the right people at the right time.

Limitations

• Data accuracy: While Cognism strives for data accuracy, some users have reported occasional inaccuracies in the contact information provided.
• Integration woes: Integrating Cognism with your existing CRM and marketing automation platforms might require some effort and technical expertise.

Ideal users

Cognism is a good fit for companies that operate in international markets and need compliant and accurate contact data to support their ABM strategies. If you're looking to expand your global reach, confirm your data practices are compliant with international regulations, and gain valuable sales intelligence, Cognism can work for you. 

Pricing

Cognism doesn't publicly disclose its pricing, so you'll need to fill out a form to get a quote.

Final verdict

Cognism is a good resource for companies that need global contact data and prioritize data compliance. 

Its extensive data coverage and sales intelligence features make it a strong contender in the ABM space, but its potential integration challenges can make it a no-go for most users. 
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FAQs

What is the cheapest alternative to Demandbase?

While several Demandbase competitors offer free trials, Apollo.io stands out with its free tier. 

Which Demandbase competitor is easiest to use?

RollWorks is designed with user-friendliness in mind. Its intuitive interface and simple setup make it ideal for non-technical teams looking to implement ABM without a steep learning curve.

Which Demandbase competitor offers the best analytics tools?

6sense is a leader in ABM analytics. Their platform leverages AI-powered intent data and predictive analytics to provide deep insights into buyer behavior and campaign performance. 

Which Demandbase competitors integrate with Salesforce?

One of the most popular options include Marketo Engage, Terminus, and ZoomInfo. 
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Lindy: The perfect companion solution for any ABM platform

Think of Lindy as your ABM sidekick — it's not here to replace your existing ABM platform. Instead, Lindy integrates with your current setup, adding a layer of AI powered automation to improve your workflows and boost your results. 

Lindy is designed for those of you who already have an ABM solution in place but want to squeeze even more value out of it. 

Maybe you're looking to automate some of those tedious tasks, personalize your campaigns at scale, or simply boost collaboration within your team. That's where Lindy steps in, adding a sprinkle of AI optimization magic to your existing ABM setup.

Key Lindy features for ABM collaborations

• Automated workflows: Lindy takes care of those repetitive tasks that can bog down your team, like lead generation. Lindy can even do lead enrichment through a simple yet effective series of automated tasks you can set up in less than five minutes. 
• Advanced personalization: Lindy adds a layer of AI-driven insights to help you personalize your ABM campaigns at scale. You can set up AI agents called “Lindies” to triage emails and do lead outreach using key info about prospects gathered in minutes. 
• Human + AI collaboration: Lindy brings your team together thanks to its human-in-the-loop functionality. Each automation can always include a team member who can overlook the process and intercede whenever they’re needed. 
• Scalability: As your ABM strategy grows and becomes more complex, Lindy grows with you. You won’t have to pay exorbitant sums just to get a few automations running. What’s more, we even offer handy tips to help you save money. 

The best part? You can even have Lindies interact with one another through a process we call Delegation.

Who is Lindy best for?

Let’s zoom in and see who can benefit the most from Lindy’s features:

• ABM power users: If you're already using a platform like Demandbase and want to take your ABM game to the next level, Lindy is your secret weapon.
• Teams needing automation: Maybe a little bit obvious — but for marketing teams drowning in repetitive tasks, Lindy is a true lifesaver. It helps automate those tedious processes and lets you focus your attention elsewhere. 
• Businesses scaling ABM efforts: As your ABM strategy grows, Lindy helps you manage the increased complexity. You’re essentially turbocharging your ABM efforts and adding top-notch automation into the mix. 
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The bottom line

Lindy is an ideal companion for any ABM platform, adding a layer of intelligence, automation, and collaboration to improve your workflows and boost your results. 

Ready to take your ABM strategies to the next level with AI-powered automation? Try Lindy for free today!