Gong Pricing Breakdown: Buyer’s Guide for 2025

What is Gong?

Gong is a platform that helps businesses better understand their sales calls. It provides tools for call recording, analytics, coaching, and sales enablement. In other words, Gong is a revenue intelligence platform. 

Gong helps businesses improve their sales performance by analyzing customer interactions and providing insights into key areas like deal risks, competitor mentions, pricing discussions, and customer objections. 

These insights allow sales teams to refine their messaging, address potential roadblocks, and adjust their approach to increase their chances of closing deals.

What can you do with Gong?

Whether you’re trying to improve forecasting, refine your pitch, or facilitate coaching, Gong gives you the tools to make every conversation count. With Gong, you can: 

• Catch deal risks before they cost you revenue: Gong highlights stalled deals, unaddressed objections, and competitor threats in real time so you can step in and keep them moving.
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• Get new reps selling like top performers: Instead of waiting months for new hires to ramp up, Gong gives them instant access to the best sales calls, proven talk tracks, and real-world objections they’ll face.
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• See which deals are for real and which are wishful thinking: The platform analyzes every sales interaction and sorts deals into real opportunities vs. long shots, helping you forecast with confidence instead of gut instinct.
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• Find out exactly what messaging works: Gong tracks the words and phrases that lead to closed deals, helping your team refine their pitch and double down on what actually resonates with buyers.
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• Never miss a key moment from a sales call: With Gong, you can automatically capture pricing discussions and action items, so reps don’t have to rely on memory (or messy notes) to follow up.
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• Cut down on admin work and keep your CRM up to date: It logs call data, updates opportunity statuses, and syncs with your CRM automatically — so your reps spend more time selling and less time filling out forms.
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• Get sales, marketing, and customer success on the same page: Everyone gets access to the same customer conversations, so your teams don’t end up working with outdated or conflicting information.
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• Coach your team with real data, not guesswork: Gong pinpoints where each rep struggles — whether it’s handling objections, negotiating pricing, or closing deals — so managers can deliver targeted coaching that actually moves the needle.

Now, let’s get to the important info — how much is all of this going to cost? 

How does Gong pricing work?

Gong does not publicly disclose its pricing, so businesses must request a quote. However, a 2021 Forrester study provides insight into its pricing structure.

Gong’s pricing includes an annual platform fee plus a per-user fee. The study found that the Enterprise Platform costs $50,000 per year, covering unlimited call storage, CRM integration, and free licenses for non-sales team members.

The per-user fee varies based on volume, ranging from $1,050 to $1,190 per user per year. Additionally, Enterprise customers receive the first 30 standard sales user licenses at no cost.

Companies may also invest in training and onboarding, with some organizations spending over $260,000 on reinforcement training over three years, depending on company size and adoption needs.

Under this pricing model, a company with 100 sales reps would likely pay between $155,000 and $169,000 per year, considering the platform fee and per-user costs.

📌 Note: These figures are from 2021 and may be outdated. Current pricing is likely higher due to product expansions, inflation, and increased demand.

Gong.io pricing vs. Lindy: A comparison

Gong is a leader in revenue intelligence, helping sales teams optimize their performance with deep conversation insights. But for those looking for a more flexible, cost-effective solution that goes beyond sales analytics, Lindy offers an alternative as an AI-powered automation platform

While Gong specializes in sales coaching and forecasting, Lindy can also do sales coaching as well as many other helpful sales and other tasks. So, how do these platforms compare in terms of pricing and features? Let’s break it down:

Why Lindy is a cost-effective alternative to Gong

Gong is a premium revenue intelligence tool with deep sales insights, but its high costs — ranging from $1,050 to $1,190 per user per year, plus a platform fee — make it less accessible for small and mid-sized businesses.

Lindy, in contrast, offers a flexible and transparent pricing model. It provides a free plan with 400 credits per month, and the Pro plan ($49.99/month) includes 5,000 credits for task automation. Additional features, like phone number purchases ($10/month) and variable per-minute call rates, allow businesses to scale affordably.

Who should choose Lindy over Gong?

Lindy is a strong alternative for businesses that want sales call analysis and coaching like Gong but need a more adaptable, budget-friendly solution. It’s a great choice for:

• Sales teams looking for AI-driven coaching at a lower cost. Like Gong, Lindy can transcribe and analyze calls and provide insights that help reps refine their sales approach. But unlike Gong’s high-cost plans, Lindy offers a more affordable way to improve team performance without locking you into expensive subscriptions.
  
  Companies that need flexible CRM updates and task management. Lindy integrates with HubSpot and Slack, making it easy to manage sales activities without juggling lots of different tools. It’s more than just sales intelligence; it’s that plus AI-powered automations thrown into the mix.

• Cost-sensitive businesses scaling their sales operations. With Lindy’s subscription-based pricing, which also lets you choose how many credits you want to use each month, you only pay for what you use. 
  
  This is different from Gong’s fixed pricing model, which can become costly as your team grows. With Lindy, there are no hidden fees, no mandatory seat purchases, and no surprise charges.

The Lindy advantage: Lindy consolidates multiple functions into one tool, reducing the need for multiple software subscriptions. By centralizing sales coaching, meeting automation, and task management, Lindy helps businesses save both time and money.

If you're looking for a powerful AI solution that can help you automate your workflows, improve your sales performance, and save money, Lindy is a great option.

FAQs

Final thoughts: Lindy vs. Gong Pricing

In the battle between Lindy and Gong, Gong is a powerful choice for enterprises with big budgets, while Lindy offers a more versatile and cost-effective alternative for businesses of all sizes.

But Lindy goes beyond just sales automation. With features spanning meeting scheduling, customer support, content creation, and workflow automation, it’s a complete productivity powerhouse that streamlines operations across your organization.

If you’re ready to automate more workflows across your company and boost efficiency, start your free Lindy trial today and see how it can improve the way you do business.