Product Management

Gong Review: Features, Pricing, & Alternatives for 2025

Lindy Drope
Updated:
January 16, 2025

Gong is a B2B platform that uses AI to analyze your sales team's performance and offer helpful insights. However, it also comes with hefty annual prices of around $5,000 for a subscription and $1,600 for each user. 

Read on to learn: 

  • What Gong.io is and how it works
  • Pros and cons
  • Pricing structure
  • How Lindy compares and why it might be better 

What is Gong.io?

Gong.io is like a detective for your sales team. It gathers clues from all your customer interactions — calls, emails, and even web conferences — and uses the power of AI to analyze them. This helps you understand what's working and what's not in your sales process.

Think of it as a "fly on the wall" during your meetings, taking notes and providing insights you might have missed. But instead of just passively observing, 

Gong actively analyzes conversations, identifies key moments, and even tracks customer sentiment. It's like having a sales coach who's always there, providing feedback and guidance in real time.

With Gong.io, you can:

  • Get a clear picture of your sales performance: No more relying on gut feelings or guesswork. Gong gives you data-driven insights into what's happening in your sales pipeline.
  • Identify areas for improvement: Gong helps you pinpoint weaknesses in your sales process and provides actionable recommendations to boost your team's performance.
  • Coach your sales team more effectively: Use Gong's insights to provide targeted feedback and help your reps develop their skills.
  • Make better decisions, faster: Gong's real-time data and analysis empower you to make informed decisions that can drive revenue growth when used effectively.

If you're looking for a comprehensive gong review, keep reading to learn more about its features, pricing, and alternatives. Our Gong.io review will help you decide if it's the right tool for your business.

Pros & cons of Gong

Alright, let's get down to brass tacks and weigh the good against the not-so-good in this Gong review. Every tool has its strengths and weaknesses, and Gong.io is no exception. Let’s take a closer look at what users have to say about Gong:

Pros: What makes Gong shine?

  • ✅ AI-powered insights: Gong goes beyond call recording with AI-driven analysis. It identifies key moments, tracks customer sentiment, and provides actionable insights that help improve sales performance. 

Users frequently highlight how features like deal intelligence and follow-up recommendations save time and streamline workflows.

  • ✅ Improved sales coaching: The platform enables effective coaching by reviewing calls and analyzing performance data. Many sales teams appreciate the visibility it offers in terms of individual strengths and areas for improvement.
  • ✅ Better sales performance: Gong provides transparency into the sales process, helping teams close more deals. Users often note how it simplifies deal management, forecasting, and performance tracking on a rep-by-rep basis.
  • Time savings: Automation is a significant advantage. Gong handles time-consuming tasks such as note-taking, follow-up email drafting, and call analysis, freeing up valuable time for sales teams.
  • Easy to use: Despite its robust features, Gong is often commended for its intuitive interface and easy navigation, making it accessible for users of varying tech experience levels.

Cons: Where Gong could improve

  • ❌Pricing: A common critique is the high cost, which may be prohibitive for smaller businesses or those operating with tight budgets.
  • ❌ Data access limitations: Some users report challenges with accessing or exporting call data in bulk, which can be an obstacle for businesses needing seamless data integration.
  • ❌Limited call recording: Gong.io only records calls longer than 60 seconds, which may not suit every use case.
  • ❌Onboarding challenges: While the platform is user-friendly overall, a few users have mentioned that the onboarding process felt more self-service than guided, which extended the time it took to integrate the tool into their workflow fully.

Gong.io pricing plans

While Gong.io offers a powerful platform, they don't make their pricing public. This can leave potential customers feeling like they're trying to navigate a maze blindfolded. But don't worry; this part of our gong.io review will shed some light on their pricing structure.

Let’s jump right into it and explain Gong.io’s pricing:

Annual fees

Based on various sources, including proposals and online discussions, here's a glimpse into Gong.io's pricing:

  • Annual subscription: Be prepared to pay a hefty base price of around $5,000. This is just the starting point, so brace yourself for additional costs.
  • Per-user fees: On top of the base price, you'll be charged per user, with rates ranging from $1,200 to $1,600 per year. The exact amount depends on your team's size and the features you choose.
  • Support and training: Don't forget about the extra $7,500 for customer support and training. It's like paying for a gym membership and then getting charged extra for a personal trainer.

Example for a 100-member sales team

To give you a clearer picture, let's consider an example. Imagine you have a sales team of 100 people. Here's how the costs might stack up:

  • Annual fee: $5,000
  • Per-user fees: 100 users x $1,440/user = $144,000
  • Support and training: $7,500

For this example, when you add these up, you're looking at a total cost of $156,500 per year. That's a significant investment, especially for smaller or growing businesses.

The ROI conundrum

For large enterprises with deep pockets, the cost can be justified. However, for smaller companies, it's essential to weigh the benefits against the hefty price tag. How much will the enterprise-grade features and deep analytical insights help grow your sales?

Does Gong.io offer a free trial?

Gong doesn't offer a free trial, but interested users can schedule a demo and learn more about its features. From there, it's a "pay to play" platform, meaning you'll need to commit to a subscription before you can experience its features firsthand for your use case. 

Why no free trial?

Gong.io's lack of a free trial might seem unusual in today's software landscape, where most companies offer at least a limited trial period. However, there are a few possible reasons for this:

  • High implementation costs: Setting up Gong.io and integrating it with your existing systems can be complex and time-consuming. Offering a free trial might lead to many users who aren't serious about using the platform, wasting valuable resources.
  • Personalized onboarding: Gong emphasizes personalized onboarding and support. Providing this level of service to free trial users might not be feasible.
  • Value proposition: Gong might believe its value proposition is strong enough that businesses are willing to invest without a trial. They might also focus on providing personalized demos and consultations to showcase the platform's capabilities.

What integrations are available with Gong.io?

Gong.io knows it's not an island. To truly be useful, it needs to play well with others. And by "others," we mean the other software you use every day. Luckily, Gong offers a wide range of integrations to make sure it fits seamlessly into your existing tech stack.

Here's a rundown of some of the key integrations Gong offers:

CRM systems

  • Salesforce: This is a no-brainer. Gong integrates seamlessly with Salesforce, the leading CRM platform, to give you a complete view of your customer interactions and sales pipeline.
  • Microsoft Dynamics: If you're a Microsoft Dynamics user, don't worry, Gong has you covered. This integration helps you leverage Gong's insights within your Dynamics environment.

Communication tools

  • Zoom: Gong integrates with Zoom, the video conferencing giant, to capture and analyze your Zoom meetings. This means you can get valuable insights from your virtual sales calls.
  • Google Meet: If Google Meet is your go-to for online meetings, Gong.io can integrate with that too, providing the same level of analysis and insights.
  • Microsoft Teams: For those who prefer Microsoft Teams, Gong.io can integrate with this platform as well, ensuring that your team's conversations are captured and analyzed.

How Lindy compares to Gong.io

In this Gong review, we've dug into the features, pricing, and the good and the bad of Gong. Now, let's switch gears and see how Lindy measures up against this big player in the field.

Lindy, much like Gong, is an AI-powered platform designed to help businesses automate tasks and work more efficiently. 

But Lindy aims to be more than just a competitor to Gong. It's a complete, future-proof solution for businesses that want to grow and automate across all departments.

Similarities with Gong

Just like Gong, Lindy can:

What Lindy offers that Gong doesn't

Lindy goes a step further by offering these features that Gong.io doesn't have:

Broader automation — beyond sales

While Gong.io mainly focuses on sales tasks, Lindy offers a wider range of automation capabilities that extend beyond just sales. This makes Lindy a versatile platform that can be used across different departments and for various tasks:

Sales and beyond

Lindy can automate many sales-related tasks, such as lead generation, outreach, and enrichment. But it can also do so much more:

  • Content creation: Lindy can help you create marketing materials, and proposals, and even summarize YouTube videos.
  • Workflow automation: Lindy can automate tasks across different platforms and tools, thanks to its webhook triggers, API integrations, and ability to delegate tasks between different "Lindies."
  • AI-driven customer support: Lindy can build chatbots and Slackbots to answer customer questions and handle support tickets.
  • Meeting management: Lindy can schedule meetings, take notes, and even automate post-meeting tasks like scheduling follow-ups and reminders.

This wider range of automation capabilities makes Lindy a valuable app for businesses that want to improve their operations and work more efficiently across all departments.

Why Lindy stands out

In addition to its broader automation capabilities, Lindy offers several other advantages that make it a strong alternative to Gong.io:

  • Cost-effective pricing with no hidden fees: Lindy's pricing is clear and upfront, with no hidden fees or surprise price hikes.
  • Highly customizable: Lindy is very adaptable, allowing you to tailor its workflows and actions to match your specific needs.
  • Multilingual support: Lindy can communicate in multiple languages, making it a useful app for businesses that operate globally.
  • Scalability: Lindy's agents grow with your business, guaranteeing smooth automation across all your tasks as your company expands.

Final thoughts: Gong vs. Lindy

In the battle of AI-powered automation platforms, both Gong and Lindy bring their own unique strengths to the table. 

Gong excels in providing deep insights into sales conversations, helping businesses refine their sales strategies and improve team performance. 

However, Lindy's broader automation capabilities, cost-effectiveness, and adaptability make it a compelling alternative, especially for businesses looking to simplify operations across all departments — not just sales.  

Want to automate an annoying task in just a few minutes? Try Lindy for free and discover how you can optimize every aspect of your business.

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