If you’re a general contractor, landscaper, or any other trade company in the home improvement industry, Predictive Sales AI could bolster your bottom line. The platform provides access to homeowner databases, lets you launch targeted ad campaigns, generate and qualify leads (in your case, homeowners) needing services, and more.
Read on to learn more about:
- What Predictive Sales AI does and how it works
- General components of Predictive Sales AI
- The pros and cons of using this platform
- Some competitors and how they stack up
- Why you should use Lindy.ai as your Predictive Sales AI alternative
What is Predictive Sales AI?
Predictive Sales AI (PSAI) is an AI-assisted sales and marketing platform that uses business intelligence and automation to find and qualify leads. It’s designed specifically for the home services and trades industries, including roofing, HVAC, plumbing, remodeling, and others.
Using AI-powered algorithms, PSAI’s primary function is to simplify and accelerate all sales funnel steps, from lead generation to deal-closing. You can find homeowners needing your services by obtaining data from various online sources. These include databases, ads, social media, and website forms. You’ll also get contact details so you can reach out to them.
In a nutshell, PSAI is a platform for evaluating, pinpointing, and connecting with folks who most likely need your services.
Predictive Sales AI use cases
The home services industry is quite expansive. Yet, PSAI can meet many lead generation and funnel needs, contributing to a better bottom line. Here are a few use cases of the platform in action:
- Roofing contractors utilizing PSAI’s weather marketing feature to discover homeowners in need of their services after a series of damaging hailstorms.
- Residential remodeling companies finding new clients via PSAI’s Google Local Services integration.
- Bathroom remodeling companies generating leads using PSAI’s Facebook Ads Manager.
- General contractors assessing a pool of leads from most likely to purchase services to least likely using PSAI’s Predictive Match Index.
As you can see, PSAI works by finding, assessing, and determining high-value leads — it’s a tool that separates the wheat (high-likelihood buyers) from the chaff (low-likelihood of purchase).
Predictive Sales AI: Key Features
Now that we’ve established that PSAI can locate leads from a few different sources, let's look at some of PSAI’s functions. Here are a few of Predictive Sales AI’s flagship features that can move the needle:
Multi-channel AI-powered lead capture and qualification
By integrating with Facebook Ads and Google Local Services, PSAI will manage and track lead responses. PSAI can be embedded in your website as an AI chatbot to glean contact information from website visitors and generate lead information that you can integrate into your CRM system.
PSAI gathers lead data from integrated business intelligence sources and public records, providing insights based on available homeowner information. It helps you hone in on folks looking for your services.
After collecting lead data, the PSAI then refines it. It qualifies the leads regarding relevance to your services, location, and other factors. PSAI these scores each lead with its Predictive Match Index.
This score assesses each lead’s likelihood of conversion and potential revenue generation. By identifying the leads with the most promise, you can focus your efforts on high-quality leads, streamline their sales processes, and help increase conversion rates.
CRM integration and outreach
PSAI integrates with popular CRM platforms like Salesforce, JobProgress, Contractor Cloud, and a few others. After it cleans and organizes your lead data, it’s automatically synced with your CRM platform, allowing for easy access.
If your CRM platform supports PSAI, it can simplify lead outreach by automatically generating and sending personalized emails to each contact based on their needs. For instance, if a lead is looking for a new deck, PSAI can introduce your deck-building services, send some pictures, and schedule a business call with one of your sales reps.
But outreach doesn’t stop at email — PSAI also supports AI-powered text messaging. PSAI also features a chatbot that automates lead capture and basic inquiries, directing complex questions to human agents when needed. It also integrates with email and can schedule appointments with human agents, too.
Weather-based marketing automation
As we all know, Mother Nature can tremendously affect people’s homes and properties. Recognizing this as an opportunity to serve even more clients, PSAI offers its own unique weather-based marketing feature.
The platform analyzes real-time weather data to identify storm-affected properties, identifying hail size, wind speeds, and storm duration. This allows you to prioritize outreach to homeowners who are most likely to need your skills after a storm hits.
It even has a tornado-tracking feature that identifies areas affected by tornadoes. When tornadoes come, you’ll get precise data on their paths, allowing you to understand the scope of their damage and offer services like hauling fallen trees, fixing roofs and broken windows, re-siding homes, and more.
You’ll also get access to historical weather data to find areas that were hit by several weather events a few months or a few years ago. This can be handy for reaching out to homeowners who sustained some damage but haven’t yet sought repairs.
Pros and cons of Predictive Sales AI
While Predictive Sales AI has some robust features, it might not be the best fit for some businesses. Here are the pros and cons of the platform:
Pros
- Lead targeting that hits the bullseye: With lead scoring and an extensive business intelligence capability, PSAI capitalizes on high-quality lead prioritization, letting you direct your business's development efforts toward clients who are more likely to become your customers.
- Perfectly catered to contractors: PSAI is crafted to meet the needs of a specific niche: Businesses involved in home improvement, contracting, construction, and more. The business intelligence databases are configured to find leads (homeowners) who are most likely to need your services. Its reputation management feature makes it easy to post reviews on Facebook, Google Reviews, Yelp, and other platforms where customers can find you.
- Weather-based marketing: This allows you to quickly identify and pinpoint areas affected by extreme weather. You’ll be able to then reach out to homeowners who are likely to require your services. Send these folks automated emails and text messages in the immediate aftermath of the storm, and stay a few steps ahead of your competitors.
Cons
- Industry-specific: PSAI only caters to the needs of contractors, plumbers, landscapers, and other businesses involved in home building, maintenance, and improvement. So, if you’re a SaaS e-commerce provider looking to propel sales with an AI platform, you might want to look elsewhere.
- Expensive with no free version: While it’s a powerful platform with abundant business intelligence, automations, and other AI-fueled features, PSAI will cost you a pretty penny — the lowest pricing tier is $295/month. Although you can schedule a demo, PSAI doesn’t offer a free version that gives you ample time to test out the platform.
How does Predictive Sales AI compare to other platforms?
We found 4 leading AI Predictive Sales AI alternatives and compared them in the following ways:
Predictive Sales AI pricing: Is it worth the investment?
Predictive Sales AI is a powerful platform for trade companies looking to grow their client base by scraping various sources, responding to storms, and automating follow-ups. However, it’s only catered to a specific audience, making the platform niche. Here are the pricing tiers:
- Essentials Plan ($295/month): This option provides a chatbot, automated texting and email services for basic lead capture, and all the weather marketing features. You’ll also be able to tap into the Reputational Management and Predictive Match Index for lead qualification. Unfortunately, you won’t get access to business intelligence databases or social media lead-generation tools.
- Edge Plan ($595/month): Priced steeper than the Essentials Plan, the Edge Plan provides access to the lead databases and every perk from the Essentials. It allows you to launch up to 3 monthly automated outreach campaigns, where you combine finding and qualifying leads, automating outreach messages, and more.
- Professional Plan ($1,095/month): This plan adds more juice to your functionalities. While you get all the same features, you’ll also get an integration with your CRM platform, which isn’t included with the Edge Plan. You’ll also get more Predictive Portraits, a feature that provides granular information about leads, such as estimated income, age, contact information, length of time lived at a property, and much more.
Overall, PSAI is a specialized tool for contractors, priced to reflect its industry-specific lead generation capabilities. It offers powerful marketing capabilities that can increase revenue for contracting and home improvement companies. If you want a more versatile option, Lindy offers AI automation at a lower cost.
Predictive Sales AI is best for:
- Home services businesses of all sizes: This includes roofing, HVAC, plumbing, and remodeling companies looking to target high-value leads and streamline their sales funnel.
- Storm restoration and insurance claims specialists: These businesses rely on weather-based marketing to connect with homeowners affected by hail, wind, and tornado damage. They’ll find the storm-based marketing feature particularly useful.
Predictive Sales AI is not ideal for:
- E-commerce, retail, and technology companies: PSAI is designed for home services and contractors, and its business intelligence databases, which tend to be full of homeowner information, aren’t compatible with other industries. Additionally, it doesn’t offer any inventory management features, making it challenging for retailers and e-commerce companies.
- Businesses without structured sales processes: If your process requires you to build relationships and slowly close deals over time, like real-estate professionals and commodities traders, platforms like PSAI probably have a few too many bells and whistles.
Lindy: Your best Predictive Sales AI alternative
Are you looking for a Predictive Sales AI alternative that gives you more bang for your buck? Go with Lindy, your versatile AI assistant who will find and qualify leads and predict if they’ll convert to clients.
Here are some ways Lindy can help amplify your revenue:
- Lead generation that works with you: Lindy makes finding and qualifying leads rapidly pretty simple. You’ll get a list of leads crafted to your parameters. And you can send these leads directly to your CRM automatically as they come in — no clicks required.
- Automated, personalized emailing: Lindy will send each lead in your list a customized email, drawing from LinkedIn and other web sources. You’ll also be able to track how long each lead takes to respond, the tone of their emails, and other factors, which you can calculate into your lead scoring system.
- Primo sales coaching and analysis: Lindy’s Meeting Coach gives sales reps tips about improving their sales calls with actionable insights, drawing on historical data. They’ll be able to sharpen their skills in real time, increasing their chances of closing deals.
- Integrates with your CRM — and more: Transfer all the data from your Lindy agent directly to your HubSpot to Salesforce and others, like Stripe for payment updates, Slack for notifying your team, and Google Sheets or Airtable for seamless, simple data storage.
Ready to make Lindy your new AI sales assistant? Try Lindy for free.
