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Gong’s note taker captures and analyzes sales conversations, helping teams track key moments, customer sentiment, and follow-ups without the hassle of manual note-taking.
However, is it the best option for sales teams? And is it worth the price tag?
Read on to learn:
- What Gong’s note taker is and how it works
- Whether it can be bought as a standalone tool or not
- How much it would cost to add it to your tech stack
- The biggest pros and cons of using it
- The best alternatives in 2025 and how one of them greatly outshines Gong
What is Gong’s note taker?
Gong’s note taker is a feature within the Gong revenue intelligence platform that creates a structured record of discussions, making it easier to revisit critical details, refine sales strategies, and ensure nothing slips through the cracks.
Gong uses AI-driven analysis to highlight important topics, objections, and deal risks, offering insights that can improve coaching, forecasting, and decision-making. Instead of relying on scattered notes, sales teams get a clear, organized breakdown of every call.
How Gong’s note taker works
So, we’ve explained what this Gong AI notetaker is, and now here’s the step-by-step breakdown of how Gong’s note taker works:
- Connect to your meetings: Gong integrates with your calendar and conferencing tools (like Zoom, Microsoft Teams, and Google Meet) so it automatically joins calls without anyone needing to press “Record”.
- Do live transcription: As the meeting unfolds, Gong transcribes every word in real-time, marking timestamps and identifying who’s speaking. No frantic note-taking needed.
- Offer AI-powered analysis: Gong analyzes the conversation, picking out key topics, sales objections, questions, and even how long each person speaks. This can be especially useful for sales coaching or deal reviews.
- Create call summaries: Post-meeting, Gong generates a summary of the discussion and automatically extracts action items, making sure follow-ups don’t slip through the cracks (though it’s still wise to double-check).
- Sync with your CRM: All notes and insights can be pushed to your CRM, so sales reps don’t have to waste time manually updating records. This is where Gong goes beyond simple note-taking and into sales intelligence.
- Save calls in a searchable call library: Since everything is recorded, transcribed, and stored, sales teams can go back and reference past conversations at any time. Need to confirm what was said about pricing three months ago? Gong’s note taker will keep it stored.
How accurate is Gong’s transcription?
Gong’s transcription accuracy is considered high for an automated system, averaging around 85–90% accuracy (according to their own estimates). Transcripts are often reliable, particularly for sales calls where capturing key details is critical.
That said, no AI transcription is perfect — some minor errors can occur, especially when multiple people talk at once or if the audio quality is poor.
While Gong does a solid job at identifying speakers and highlighting important moments, reviewing transcripts for any small misinterpretations is highly advised.
Gong pricing
Gong meeting Note Taker is not a standalone product — it’s part of the larger Gong revenue intelligence platform. If you want access to Gong’s live transcription and meeting insights, you’ll need to purchase the full platform as it’s not free and doesn’t offer a limited-access version.
How much does Gong cost?
Gong doesn’t publicly disclose pricing, so businesses must request a quote and talk to sales. However, a 2021 Forrester study provided insight into its pricing model:
- Annual platform fee: Starts at $50,000 per year and includes unlimited call storage, CRM integration, and free licenses for non-sales team members.
- Per-user fee: Ranges from $1,050 to $1,190 per user per year, depending on the edition and number of users.
- Enterprise perks: Some plans include 30 free standard sales user licenses, and businesses can invest in additional training and onboarding, with some spending over $260,000 on training over three years.
- Estimated cost for 100 users: A company with 100 sales reps could expect to pay between $155,000 and $169,000 per year for Gong.
📌 Note: These figures are from 2021, so actual pricing is likely higher today due to product expansions, inflation, and demand. For more info on Gong pricing, read our post about it.
Pros and cons of Gong’s note taker
Gong’s note taker is built to help sales teams capture and analyze conversations without the hassle of manual note-taking. But is it the right fit for everyone? Here’s a closer look at its strengths and drawbacks:
Pros
- ✅ Cuts down on manual work: Sales reps don’t have to take notes or worry about forgetting key details. Gong records everything, making follow-ups and deal tracking easier.
- ✅ No more ‘he said, she said’: Every conversation is documented, which means there’s an objective record of what was discussed. This is especially useful for clearing up misunderstandings or keeping track of verbal commitments.
- ✅ Eliminates guesswork in pipeline reviews: Instead of relying on memory or subjective interpretations, managers can use Gong’s insights to see exactly what’s happening in their team’s calls and deals.
Cons
- ❌ High price tag: Gong’s pricing isn’t small-business friendly. With an estimated $50,000+ annual platform fee and per-user costs of $1,050 and $1,190 per year, it’s a serious investment.
- ❌ You can’t buy just the note taker: If you’re just looking for a transcription tool, Gong isn’t it. The note taker is part of a much larger sales intelligence suite, which means you’re paying for a lot more than just meeting notes.
- ❌ Accuracy isn’t flawless: While Gong’s transcription is solid, it can still trip up on accents, jargon, or multiple people speaking at once. Sometimes, the AI may misattribute who said what — which can be a dealbreaker for some.
4 Gong alternatives to consider
Whether you need simple transcription, multilingual support, or meeting insights, there are plenty of alternatives that bring something unique to the table. Here are four solid options to consider:
Lindy: The best Gong note taker alternative
If you’re looking for a more flexible, cost-effective solution that does call transcription and other automations, Lindy is a stronger alternative.
Lindy is a no-code AI automation platform. You can create AI agents called “Lindies” and use a visual editor to build processes that can handle sales coaching, CRM updates, email follow-ups, lead management, and workflow automation.
You’ll find plenty of pre-built tools and there are loads of integrations to choose from.
Here’s how Lindy goes one step further than Gong:
- AI Meeting Note Taker: Lindy can join meetings based on Google Calendar events, record and transcribe conversations, and generate structured meeting notes in Google Docs. After the meeting, Lindy can send Slack or email summaries with action items and can even trigger follow-up workflows across apps like HubSpot and Gmail.
- Sales Coach: Lindy can provide custom coaching feedback, breaking down conversations using the MEDDPICC framework to identify key deal factors like decision criteria, objections, and pain points.
- Automated CRM updates: Instead of just logging a transcript, Lindies can be set up to update CRM fields and fill in missing data in Salesforce and HubSpot — without manual input.
- AI-powered follow-ups: Gong stops at transcription, but Lindies can send follow-up emails, schedule meetings, and keep everyone in the loop by triggering notifications in Slack by letting you build a Slackbot.
- Lead enrichment: Lindies can be configured to use a prospecting API (People Data Labs) to research prospects and to provide sales teams with richer insights before outreach.
- Automated sales outreach: Unlike Gong, which only analyzes calls, Lindy can run multi-touch email campaigns, follow up on leads, and even draft responses based on engagement signals.
- Scalable pricing without lock-in: Gong’s note taker doesn’t offer a free trial and it can get very expensive. Lindy’s pricing is divided into tiers and uses a credit system, where each credit represents a task (an execution of your automation).
You can try Lindy for free and get 400 monthly credits. You’ve also got Pro plan starting at $49.99 a month for 5000 credits. The best part? There’s a slider for each tier, letting you choose how many credits you want for your chosen plan.
Want to go beyond note-taking and start automating your workflows in just a few minutes? Try Lindy for free.
